Today a small business’ on-line presence is the cornerstone of their marketing plan. Unfortunately, that concept of ‘an on-line presence’ has grown to almost overwhelming proportions. It now includes not only the company’s website, but also its reputation on sites like “Yelp” and “LinkedIn”, it’s position in the Google search results, the correctness of it information […]
Social Architect Craig Williams has a love for people and their stories. He’s taken his ability to remember people that he meets and to quickly get to the core of what they are interested in and passionate about and turned it into a career making connections. Today, social connections are an important aspect of doing […]
Logistics missteps like when only four of the five Olympic rings materialized during the opening ceremony at the Winter Olympics in Sochi, Russia are an excellent example of the importance of logistics. “When the technology behind logistics works, you never see it,” comments Brett Passmore, CEO of managed IT service provider Enstep Technology Solutions. “Our […]
Expert sales trainer, Charlie Lyons of Charlie Lyons Consulting, coaches businesses and solo entrepreneurs, (“solo-preneurs”) who want to grow their organization or business. His first priority is to help them generate more qualified leads then convert them into high-paying clients. “Lead Generation is vital to the growth of any organization or business,” says Lyons. “A […]
There is little doubt Cybersecurity is an escalating problem in all parts of the globe and has become a major concern not only for IT professionals, but also for any business owner who wants to protect their business. Unfortunately many businesses don’t understand what cybersecurity is, and this lack of understanding is one of the […]
Small businesses traditionally have fairly decent websites. They clearly display what the local business is selling and often do a good job of explaining the benefits of doing business with the website owner. However, many small business websites suffer the same downfall – a lack of website visitors (or traffic). In this short article, online […]
Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]
Eric Haaranen, well-recognized Author and Internet Marketing Consultant likes to begin many of his talks, articles and books by discussing what he calls “The Online Success Formula”. Basically, it is Traffic X Website Conversions X Life Time Value = Revenue. Traffic is the number of visitors a website receives. Website conversions is the percentage of […]
Nearly every size business in North America now has a website and more and more small business owners are recognizing the importance of having their website appear at the top of the search engines. In this article, Search Engine Optimization expert Eric Haaranen shares his private method for getting these top rankings. There is a […]
Houston App Developer, Greg Adams, is the founder of DigitalMediaAuthority.com and a managing partner of MobileAppsLabs.com. He is a Digital Publisher and consultant to owner-managed businesses, Authors, Speakers and Entrepreneurs. He helps his clients to increase and keep customers by using Digital Publishing, content optimization, video, podcasts, app development, app networks, mobile marketing and conversion […]