Small businesses traditionally have fairly decent websites. They clearly display what the local business is selling and often do a good job of explaining the benefits of doing business with the website owner. However, many small business websites suffer the same downfall – a lack of website visitors (or traffic). In this short article, online […]
Boston, MA March 20, 2014 – Dorina Lanza, Managing Director of White Tiger Financial, LLC, believes that if you know how to identify and leverage your prospect’s needs, you can grow your business exponentially. The ablilty to identify these needs is called “social intelligence.” “Human needs fall into a number of categories,” says Lanza. “If […]
Dorina Lanza, Managing Director of White Tiger Financial, LLC is a firm believer in creative visualization. What is creative visualization, you ask? Lanza tells us, “Creative visualization is behaving both inwardly and outwardly as though you have already achieved your coveted goal. This means you fully experience it with all your senses as though you […]
Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]
Mobile marketing is really popular but also very misunderstood. According to Ihsan Beezer, Founder & CEO of 7Wmedia, the first and foremost things you need to consider is that your content needs to be interesting and familiar to your targets. Boring is the cardinal sin of any marketing. Using a Multimedia Messaging Service (MMS) to […]
Your “Million Dollar Story” is the story that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Dorina Lanza, […]
Bust Out Products’ new drink coaster Magic Mug Rugs is making a huge impact when it comes to driving down contaminated paper product waste and driving up profits for the Beverage and Hospitality Industries. Magic Mug Rugs is the invention of Mike Meier, a third generation restaurant and bar owner. His 40-year quest to eliminate […]
Eric Haaranen, well-recognized Author and Internet Marketing Consultant likes to begin many of his talks, articles and books by discussing what he calls “The Online Success Formula”. Basically, it is Traffic X Website Conversions X Life Time Value = Revenue. Traffic is the number of visitors a website receives. Website conversions is the percentage of […]
Nearly every size business in North America now has a website and more and more small business owners are recognizing the importance of having their website appear at the top of the search engines. In this article, Search Engine Optimization expert Eric Haaranen shares his private method for getting these top rankings. There is a […]
Many Chambers of Commerce focus their attention on supporting the businesses that make up their membership. This is often in the form of workshops about better business practices, networking events to allow businesses in a community to get to know one another, or providing other resources to local businesses. Other Chambers see their mission as […]