Mobile marketing is really popular but also very misunderstood. According to Ihsan Beezer, Founder & CEO of 7Wmedia, the first and foremost things you need to consider is that your content needs to be interesting and familiar to your targets. Boring is the cardinal sin of any marketing.
Using a Multimedia Messaging Service (MMS) to deliver your message is a powerful way to go. MMS will tell your story with sound, captivating images or full motion video. You can even use the service to write an alphanumeric text with links to mobile web sites. Using a Multimedia Messaging Service will eliminate the typical 160 character SMS message limit.
Ihsan notes that all marketers need the mobile owner’s permission before sending any kind of a message. If you do not have their permission before sending something, you are becoming a spammer, and it will destroy your reputation to many users across the web for years.
“Definitely do research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. No matter what you do, test and test to see what will work for you.” says Ihsan Beezer.
Interaction with your customers via mobile marketing is essential, but you can also ask your customers to interact with you. You send them videos and messages; maybe you should ask if they have anything they want to send. Especially if you have a blog affiliated with your business, posting user videos there can increase your profile.
QR codes are everywhere. They are scanned by devices or smartphone scanners, make an effective hook for a campaign. Look for ways to incorporate these throughout any products or physical advertisement materials. They are a and very engaging to customers, especially if you offer mobile specific coupons or media from scanning the QR code.
Ihsan continues, “Where your customers are located makes a big difference to how you’re marketing to them, so remember to use the proper context for your mobile marketing. If your customers are out and about on a Saturday afternoon, do you really think you’re going to be able to influence them with any offer? Realize where they are and what they’re doing at least to the best of your ability.”
To increase your conversions (how many people take an action you want them to take), choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms can be very ineffective in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
For more information on Ihsan Beezer visit http://7Wmedia.com