Tom Lawrence, Regional Leader of 4Networking, UK helps small business owners throughout the Yorkshire region in their efforts to grow their network of contacts and attract new clients and leads. When asked for his perception on why a lot of business owners play down the importance of networking with businesses outside of their own industry, […]
Dr. Steve Broe, an executive coach and founder of Career Impact Coaching has started a program to help project managers create new career options and earn an above average income at a time when many corporate employers are cutting hours, reducing team sizes, and offering less employment security to the people who lead project teams. […]
Local communities are always looking for a way to stay vibrant and attract shoppers. Nationally, many small communities are struggling to keep their downtown areas as well as other parts of the city vibrant. It is not uncommon to see store and business closures and vacant store fronts. Many down town areas often look abandoned. […]
Small businesses traditionally have fairly decent websites. They clearly display what the local business is selling and often do a good job of explaining the benefits of doing business with the website owner. However, many small business websites suffer the same downfall – a lack of website visitors (or traffic). In this short article, online […]
Boston, MA March 20, 2014 – Dorina Lanza, Managing Director of White Tiger Financial, LLC, believes that if you know how to identify and leverage your prospect’s needs, you can grow your business exponentially. The ablilty to identify these needs is called “social intelligence.” “Human needs fall into a number of categories,” says Lanza. “If […]
Dorina Lanza, Managing Director of White Tiger Financial, LLC is a firm believer in creative visualization. What is creative visualization, you ask? Lanza tells us, “Creative visualization is behaving both inwardly and outwardly as though you have already achieved your coveted goal. This means you fully experience it with all your senses as though you […]
Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]
Mobile marketing is really popular but also very misunderstood. According to Ihsan Beezer, Founder & CEO of 7Wmedia, the first and foremost things you need to consider is that your content needs to be interesting and familiar to your targets. Boring is the cardinal sin of any marketing. Using a Multimedia Messaging Service (MMS) to […]
Your “Million Dollar Story” is the story that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Dorina Lanza, […]
Bust Out Products’ new drink coaster Magic Mug Rugs is making a huge impact when it comes to driving down contaminated paper product waste and driving up profits for the Beverage and Hospitality Industries. Magic Mug Rugs is the invention of Mike Meier, a third generation restaurant and bar owner. His 40-year quest to eliminate […]