When asked about his opinion of the most important thing in business – he answered keeping true to your word. “I feel like that’s something that has been lost in the passing of generations. Keeping your word and staying honest is something that not a lot of people value anymore.” Meet John Scott Harrison, the […]
We hear about the fast-paced, frenetic world of international business and trade on almost a daily basis. Coupled with what many observers see as an almost daily increase in the volume and speed of information delivered to the average individual or household, and it seems as though the world is ever speeding up. Some even […]
Does the new advertising feature recently introduced by Facebook change the way advertisers will reach consumers in the future? Facebook (FB) certainly seems to think so. Their new source of ‘big data’ not only helps advertisers reach laser focused audiences, but also provides more control over the kind of ads consumers will see. A Facebook […]
The self-help and business-owner advice market is – in a word – supersaturated. Like a pitcher of lemonade made by a 5-yr. old with a pound of sugar at their disposal, the number of self-help gurus and business coaches and experts has exploded over the last decade. Stemming from basic principles espoused by the likes […]
While visiting Joao Pessoa, Brazil on Day One of the FIFA World Cup, Canadian Eric Haaranen walked into a gym in the middle of a robbery. The two thieves armed with guns made off with petty cash, cell phones and some jewellery while the Canadian walked away with a life lesson. Haaranen, a media specialist […]
A former actress and television star, Barb Wade has taken her megawatt personality from the small screen and put it into play helping her clients achieve financial independence and professional success on the fast track. “I show passion-driven service professionals the fastest and most strategic methods to attract ideal clients quickly,” Wade says. “They can […]
There’s no doubt it’s the “Age of the Customer” and companies that are not systematically improving Customer Experience (CX) will continue to lose money. A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related and a 5% reduction in the customer defection […]
Authority marketing is becoming one of the most important focal points for entrepreneurs in almost every niche. The truth is that business owners must position themselves as experts in their chosen industry, otherwise they will find themselves being overtaken by others who are more adept at promoting themselves as a celebrity or an expert in […]
When Beth Niebuhr started her first business, a flight school, she had all the technical know-how she needed. What she lacked, though, was a mentor. Even so, she managed to navigate her fledgling flight school to great success, even publishing a book about her experience, “A Woman’s Place is in the Cockpit.” In hindsight, however, […]
Best-selling author and medical marketing expert, Karla Peppas, has released her newest book, Medical Marketing: The Health Of Your Practice in the Digital Era. The book features local middle Tennessee doctors and their feedback on just how powerful the Internet can be to grow a practice. Included in each chapter are tips from Peppas’ company, […]