Online marketers and business owners are engaged in a constant struggle to attract the attention of customers in a noisy space of competition that’s trying to “Sell! Sell! Sell!” The traditional approach of pushing prospects to a shopping cart or sales page creates a less than satisfying purchasing experience. Using the brain-science of behavior change, […]
Larry Block, President of Mobile Marketing Technologies, Inc. a boutique marketing firm specializing in text message marketing, QR code marketing, website design and development and SaaS (Software as a Service) recently released several new cloud-based apps designed to help business owners grow their business. SaaS is web based software that exists in the cloud so […]
One of the most effective marketing tools that a professional or small business to market can use to differentiate themselves from their competition is a technique called “authority marketing,” according to experts Neil Howe and Craig Williams of the Global Authority Agency in Atlanta, Ga. Authority marketing, they explain, consists of capitalizing on media coverage […]
Although The Cheesesteak Sandwich originated in Philadelphia, Pennsylvania, in 1979, Roy Brostrand came up with the concept for a Cheesesteak business and opened a store in South Jersey. Later, he sold it to move to Atlanta. In 1984, in Atlanta, the Philly Connection® concept was developed and introduced– that restaurant continues to operate today. The […]
The Fourth of July is a celebration of excellence. Every year we celebrate our independence as a nation. Now that the 4th of July is behind us, it’s time to focus on the milestone of excellence for your business. The Fourth of July is the start of Q3. Half the year is over already. Have […]
During her successful career as a tennis coach, Martha Garzon of MGarzon Fashion (www.mgarzonfashion.com) saw that there was a need for attractive clothing that provided protection from the sun’s harmful UV rays. Unsatisfied with what was offered, she made the decision to take the leap from the tennis courts to the garment industry by founding […]
Valerie Cudnik, owner of CDG Marketing & Web Design started the free training platform WebsiteLessons.com to help simplify WordPress for start-ups so they can avoid the pitfalls that prevent them from creating effective websites that attract new clients and customers. “One of the biggest challenges small business owners face today, is the fact that technology […]
After having been called into service to care for an elderly loved one, Sandra Wayne (www.sandrawayne.com) saw an opportunity to turn her natural gifts and tendency toward kindness and compassion into a rewarding and successful career. Seeing a gap in the market, she founded Helping Hands Caregivers Concierge to help support those who are suddenly […]
There are many great business owners who have fallen out of love with their business. They love being in business, but they just hate doing all of the stuff that a business requires, like hiring and firing staff, billing and filing government forms. They didn’t go into business for themselves to do all of this […]
During the last seven years real estate has become a center focus of the economy. Prior to the financial crisis, home prices were escalating at never before seen record amounts. This rapid increase in home values led many consumers to believe that the ride to the top would never end…until the collapse shocked the world. […]