Doug Albee, a Riverside, CA Used Car Dealer says, “The process of purchasing used cars does not have to be overly complex or confusing. You can get great value from a previously owned vehicle while still enjoying comfort and superior aesthetics.” Doug’s statement is largely due to the fact that new cars devalue quickly, whereas […]
Carrie Hartunian Smith is asked for the secret weapon to growing a business…a lot. “Understandably, they are always looking for that secret weapon or trick that’s going to launch them [into the stratosphere] over night,” Smith says of business owners. As a marketing consultant based out of Cave Creek, Arizona, (just north of Scottsdale), Smith […]
Are you thrilled looking at the conversion rate for your current web page? Technically, the answer to the above question has to be a big “NO,” despite a good ranking for your web page on the various search engines. Why a NO? Despite a good conversion rate, chances are you could enhance the conversation rate […]
“Laughter is the best medicine,” goes the oft-repeated saying. But, although no one is denying the undeniably gratifying physical pleasure of having a good chuckle now and then, it turns out there’s more to it than that. In fact, it’s been scientifically proven that humor and laughter can shift one’s mental perspective instantly and thus […]
Branding expert Matt Weiss is the CEO of Right Brain Design Group and an adjunct professor with the University of Akron who smiles every time business people say to him, “So, you do logos for a living?” Matt answers that the proper approach to a well-rounded branding and corporate identity is more than just a […]
For most businesses, there is a clear line of what’s possible and what’s not. Such limitations are useful to determine profitability and set proper expectations with customers. But to Danny Trujillo, head instructor and owner of Chozen Martial Arts Academy, what’s possible is only limited by one’s willingness to move forward. It’s not uncommon to […]
After spending more than 25 years gaining experience in the field of sales and training, Les Adkins has become one of the industry’s leading voices marching forward into the future. His credentials, both as founder of Orange SMS, a consulting company that specializes in social media optimization and mobile and digital strategy, and as an international consultant, […]
Local businesses have a difficult task wading through the jungle of “me too” marketing options for crafting proper messaging to the proper audience. It seems like the only viable option is either screaming call-to-action advertising aimed at coupon clippers or expensive pay-per-click Internet platforms that can quickly dissipate local budgets. Until now. Mark Kovalsky with […]
Compassion, intuition, product knowledge, and a love for what you do are the key ingredients to becoming a “trusted advisor.” Catherine Bennett is an experienced, intuitive, compassionate, and fairly attractive business owner you would consider yourself fortunate to meet. Most people feel like they’ve met a new friend after having their initial consultation with her…and […]
The dream continues as our nation prepares to mark the 50th anniversary of “Bloody Sunday” and Dr. Martin Luther King’s subsequent 54-mile march to freedom from Selma to Montgomery. The academy award nominated film Selma, currently in theaters, tells the inspirational story of the Peacemakers and Freedom Fighters who raised the conscience of a nation and shifted the […]