World distance runner, Stan Cottrell, founder of the “Friendship Run” concept, is still running at age 70, intent on providing tangible help and hope for orphans while engaging in ultimate “sports diplomacy.” A goodwill ambassador, he calls the effects “breaking down walls that divide one human heart from another.” If last June’s runs in Ethiopia […]
Small businesses traditionally have fairly decent websites. They clearly display what the local business is selling and often do a good job of explaining the benefits of doing business with the website owner. However, many small business websites suffer the same downfall – a lack of website visitors (or traffic). In this short article, online […]
Boston, MA March 20, 2014 – Dorina Lanza, Managing Director of White Tiger Financial, LLC, believes that if you know how to identify and leverage your prospect’s needs, you can grow your business exponentially. The ablilty to identify these needs is called “social intelligence.” “Human needs fall into a number of categories,” says Lanza. “If […]
Dorina Lanza, Managing Director of White Tiger Financial, LLC is a firm believer in creative visualization. What is creative visualization, you ask? Lanza tells us, “Creative visualization is behaving both inwardly and outwardly as though you have already achieved your coveted goal. This means you fully experience it with all your senses as though you […]
Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]
Mobile marketing is really popular but also very misunderstood. According to Ihsan Beezer, Founder & CEO of 7Wmedia, the first and foremost things you need to consider is that your content needs to be interesting and familiar to your targets. Boring is the cardinal sin of any marketing. Using a Multimedia Messaging Service (MMS) to […]
Rauve Haley, founder of 4XFitness based in Alexandria, VA often gets asked, “How do I get a six pack?” His first response is, “Tell me what is in your kitchen – then let’s talk about a six pack.” With the many fat burning and six pack fads that pop up seemingly daily, Rauve addresses how […]
Your “Million Dollar Story” is the story that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Dorina Lanza, […]
Boston, MA March 19, 2014 – “I don’t know about you but when I evaluate a business I want to make sure that I can turn it into a cash cow,” Dorina Lanza, Managing Director of White Tiger Financial, LLC, begins. “How do I do this? Well, a business must have a number of key […]
Imagine a world where you could set money aside for retirement and not worry about losing any of it. One of the best kept secrets in retirement planning today does just that. It’s called an IUL, Index Universal Life. The IUL is based on the stock market index of your choice, Standard & Poors or […]