John Zehr of Jackson, Mississippi has identified the reason for most small business successes and failures. “As a lifelong marketer and student of human nature, I talk to lots of people shortly after they start a business. Their hopes are high and they want to change their lives. Too often, the next time I see […]
Benny Valenzuela, Amazon best-selling author and founder of Instant Author Status, helps service providers and experts become authors without having to write a book themselves. “Too many experts and service providers are struggling right now,” said Valenzuela. “As economic recovery is shaky and slow, one of the best ways to attract the best clients for […]
In what is surely to be exciting news for business owners in Southwest Florida, Cape Coral Chamber President Mike Quaintance reports that the Chamber of Commerce is seeing a huge uptick in inquiries over the past year. ‘We have seen a 67% increase of visitors to our website and a 37% increase of phone calls […]
The Year 2007 was a defining moment in the life of Karen Moore. Like so many others, she lost her job due to the recession and was faced with a decision. “Now what do I do?” Karen decided to use her 30+ years of experience and expertise to start Southwest Florida Business Today. A decision […]
In an economy where businesses are constantly looking for marketing campaigns to help them grow using the internet, Teevee Aguirre is the first in line willing to help utilizing the newest internet technology – Real Time Bidding (RTB). By placing a little line of code on your website, RTB gives you the opportunity to ensure […]
You’ve probably heard the saying, everyone has a book in them but Online Marketing Strategist, Darren Biddle, has taken it a step further by declaring that everyone has a bestselling book in them. Biddle knows what he is talking about. He and his associates have helped create 10 bestselling authors in the last 2 weeks. […]
For years we have been hearing direct mail being called “Dinosaur Marketing” in todays digital world. In 2014, this still is a common misconception. The facts are, according to Pitney Bowes survey, 76% of small businesses today say that their ideal marketing strategy encompasses a combination of both print and digital communication. Direct Mail is an […]
Stacey White is owner of Stacey White Solutions Online Marketing and is a video marketing evangelist. While many large and national businesses are using video to engage customers and more than two-thirds of online marketers state that they plan to increase their use of online video marketing in 2014, small business owners tend to be […]
There has been a lot of press lately around the subject of social influence, Klout scores, and authority. Many people have debated how important Klout really is, how you can “game” Klout, and how their Klout score has affected them. There has also been much discussion of how Klout scores tie into authority. Juliet Easton, […]
Neil Howe, CEO of Howe Marketing Consultants, believes that in today’s more competitive marketplace, gaining celebrity recognition and becoming an educator and authority in your field of expertise are keys to small business success. Being on the first page of Google is no longer enough for small businesses to stand out. Atlanta-based, Howe Marketing Consultants […]