Marketing Coach John Zehr Says Business Success or Failure is Linked to Past Trauma

John Zehr of Jackson, Mississippi has identified the reason for most small business successes and failures.

“As a lifelong marketer and student of human nature, I talk to lots of people shortly after they start a business. Their hopes are high and they want to change their lives. Too often, the next time I see them they’ve changed back to old, negative patterns of thoughts and feelings and they’ve thrown in the towel,” says Zehr. “It’s sad to see.”

“What I realized is that “you can’t put new wine in old wineskins.” You have to change your beliefs of who you are and what you’re capable of or you’ll never achieve anything great.

“What we need to realize is that we already have what we believe we deserve. If we want more, we have to become more,” says Zehr.

“There are some great techniques to re-generate your self-image so you can have a grander sense of what’s possible. After all, if deep inside you think “I’m worth $40,000 per year,” you’ll never become a $50,000 a year person. If you think, “I’m a failure; I fail at everything,” you’re going to fail again. It’s just a matter of time.

Two of the techniques Zehr has used to expand his own sense of what he calls his “field of possibility” are the Sedona Method, as taught by Hale Dwoskin (“Really a beautiful process. Powerful, elegant, and effective”) and Emotional Freedom Technique, or “Tapping” (It looks a little strange and I can’t explain how it works, but it has enabled me to let go of lots of negative programming in a very short time, and that has led to specific, measurable results in my coaching business.)

Someone once told me, “You can have your results, or you can have your excuses, but you can’t have both.” I think that’s true. We have a vast storehouse of negative and positive memories of the past. We can get held back by both. If you’re emotionally hamstrung by something bad that happened as a kid, part of your “field of possibility” is crippled. Before you can have any power or success in that part of your life, you have to let go of the negative thoughts and feelings so something new can take it’s place.

The exciting part is that you don’t have to keep going over and over the same old emotional baggage. That just keeps it alive. Once you let it go, it’s gone forever. And since nature abhors a vacuum, there’s space for a new thought or feeling habit to take it’s place.

I’ve seen lives and bank accounts transformed very quickly when people let go of the past. Success doesn’t have to take a long time. It starts with letting go of the past, and that can happen in the blink of an eye.

To me, that’s the greatest part of being a coach for entrepreneurs and thinkers–we help people change their lives and that’s a legacy that lasts a lifetime.

~~ John Zehr can be reached by phone at (601) 460-0668 or by email at