Business owners know they need marketing, but often they don’t know how to effectively manage a multifaceted marketing campaign. When this happens a common tactic is to try and use a broad scatter-shot approach to their marketing. The hope, and it is pure hope, behind this strategy is to try several marketing tools at once, […]
Meet the new generation of trailblazers in Business Support Services. Next Level Solutions’ business concept as business performance advisors is sure to revolutionize the way entrepreneurs view how business should be done in order to run a well-oiled machine. Businesses that are in the conceptual phase as well as the seasoned entrepreneur will benefit from […]
Through the static of marketing concepts, the term positioning comes up from time to time. While some understand the term, others remain in the dark. Positioning is a marketing concept that outlines what a business should do to market its product or service. This is typically created through the use of promotion, price, place and […]
Craig Petronella, Raleigh, NC top cyber security expert and IT Authority, is a two time IT author. He has spent 23 years advising clients and protecting computer information. He makes sure your business computer network works when you need it the most, and is a celebrity in his field and hometown. He is routinely quoted in the local […]
You’ve probably been either amazed or concerned recently when you went to your Facebook page and found that, amongst your friend updates and news feed posts, ads appeared that seemed to way-too-coincidentally match a recent online shopping search you did for, say, a pair of shoes . . . or an online search for local […]
In 1997, Karen and Troy Burns opened the Atlanta-based Karen Burns Photography studio. In the beginning, they did all types of photography together from weddings, to portraits, corporate and commercial photography as well as devoting time to their true passion, fine art photography. Over the years, Karen and Troy have specialized in corporate and commercial […]
While generations clash between parents and children, the same clash is happening in small business. Particularly in one industry that has deep roots in tradition: martial arts. “Just like teenagers have a different mindset than their parents… Millennial martial arts business owners think differently that their predecessors,” says Alex Changho, who works with martial arts […]
So, what do websites and penguins have in common? If you’re an SEO specialist or a web developer, you probably know the answer, but if you’re one of the millions of small business owners trying to figure out how to market your business online, the jargon is just one more obstacle in moving forward. According […]
Entrepreneurs who are looking to boost their businesses have just been handed a new resource. Get Published & Grow Your Business: “Become the Hunted, not the Hunter” is a brand new book released internationally on November 12, 2014. The book outlines new marketing methods for professionals and entrepreneurs. Among the many topics covered, publishing your own book […]
When was the last time a new computer, stereo or other electronics were purchased without the buyer first getting recommendations from friends and family or checking online reviews? Hotels are now booked only after checking what other travelers had to say. It’s no different for businesses. It’s been called the “Reputation Economy” and the “Trust Economy”; […]