Are you thrilled looking at the conversion rate for your current web page? Technically, the answer to the above question has to be a big “NO,” despite a good ranking for your web page on the various search engines. Why a NO? Despite a good conversion rate, chances are you could enhance the conversation rate […]
“Laughter is the best medicine,” goes the oft-repeated saying. But, although no one is denying the undeniably gratifying physical pleasure of having a good chuckle now and then, it turns out there’s more to it than that. In fact, it’s been scientifically proven that humor and laughter can shift one’s mental perspective instantly and thus […]
Branding expert Matt Weiss is the CEO of Right Brain Design Group and an adjunct professor with the University of Akron who smiles every time business people say to him, “So, you do logos for a living?” Matt answers that the proper approach to a well-rounded branding and corporate identity is more than just a […]
After spending more than 25 years gaining experience in the field of sales and training, Les Adkins has become one of the industry’s leading voices marching forward into the future. His credentials, both as founder of Orange SMS, a consulting company that specializes in social media optimization and mobile and digital strategy, and as an international consultant, […]
Local businesses have a difficult task wading through the jungle of “me too” marketing options for crafting proper messaging to the proper audience. It seems like the only viable option is either screaming call-to-action advertising aimed at coupon clippers or expensive pay-per-click Internet platforms that can quickly dissipate local budgets. Until now. Mark Kovalsky with […]
Compassion, intuition, product knowledge, and a love for what you do are the key ingredients to becoming a “trusted advisor.” Catherine Bennett is an experienced, intuitive, compassionate, and fairly attractive business owner you would consider yourself fortunate to meet. Most people feel like they’ve met a new friend after having their initial consultation with her…and […]
SEO (Search Engine Optimization) may have a bad reputation among local businesses as millions got slapped by Google back in 2012 with Penguins and Pandas which resulted in businesses losing profits, laying off staff and even going bankrupt or folding. But, just like the housing market, SEO is making a strong comeback in 2015. Alex […]
Laura Petrella, the CEO of the Cuyahoga Falls Ohio Chamber of Commerce for the past 21 years, has created her own Gold Rush in Akron’s largest suburb and the surrounding Northeast Ohio area. The creation of weekly networking/referral meetings without all the rules and requirements of the national networking groups seemed a bit daunting, but […]
Low interest rates and the approaching Spring buying season seem to be re-energizing the San Diego real estate market. Real estate website Trulia pinpoints the neighborhoods of Rancho Bernardo, Pacific Beach and Carmel Valley as leading in popularity for area buyers. But those entering this real estate market have concerns. One of them is the […]
“Having your home staged is typically the best investment a seller can make,” says Valarie Dionne, owner of Urban Orchid Designs. “It helps you sell high, sell fast, and sell smart. It’s in the numbers, and it works.” Some sellers who stage their homes are able to sell their homes for an average of 10% more than […]