The landscape of publishing changes on an almost daily basis. As a result, authors and entrepreneurs are discovering that publishing a physical book has various benefits. In the past, writing a book was about making profits through sales of the book. Now, however, it is about enhancing the value of a brand. Indeed, the value […]
Kindle Direct Publishing has opened up a whole new world for businesses and authors to build true authority. Indeed, it is now so simple to publish on Kindle that almost everybody is trying to get their books noticed. As a result, building overnight success is all but impossible and earning a six figure income through […]
It is incredibly important for businesses to build public profiles that show they are an authority source. This gives them greater presence online and leads other people to seek them out. Achieving that position of leadership, however, takes quite a bit of work. A large element of that is content, but creating a public profile […]
Publishing content is an excellent way of building authority, so long as it is done the right way. The goal is to build brand authority and this can be achieved by ensuring there is high quality, fully relevant content and that this is delivered at the right time, in the right place. Doing this, as […]
Dr. Peter Lathrop, PhD, Neurophysiologist La Jolla and co-developer of the SCENAR, when asked about managing pain or stopping pain, answered, “Why would one want to manage anything that is so alien to a normal happy life?” In 1978, two Russian scientists were developing electronic medical devices for the treatment of pain. At the same […]
In a body of work spanning almost two decades, Eric Ruth has earned marketing awards and been at the helm of one of Inc 500’s fastest growing companies in America two years in a row. He recently launched The Referral Challenge to show local service business owners how to simplify and systemize their referral marketing […]
The Indie Collaboration released the eighth entry into their unique anthology series in February 2015. This anthology, Kiss and Tales 2: A Romantic Collection, is a collection of free original romantic tales brought to you by a group of independent authors who call themselves collectively, The Indie Collaboration. In the last year and a half, […]
Peter Christman’s rise to success didn’t follow the traditional belief of work hard and keep your head down. He worked hard, sure, but his big moment was a singular idea—an epiphany that changed his future. Back in 2000, Christman was independently working with privately owned businesses to sell their businesses using an exclusive auction process on […]
Carrie Hartunian Smith is asked for the secret weapon to growing a business…a lot. “Understandably, they are always looking for that secret weapon or trick that’s going to launch them [into the stratosphere] over night,” Smith says of business owners. As a marketing consultant based out of Cave Creek, Arizona, (just north of Scottsdale), Smith […]
Are you thrilled looking at the conversion rate for your current web page? Technically, the answer to the above question has to be a big “NO,” despite a good ranking for your web page on the various search engines. Why a NO? Despite a good conversion rate, chances are you could enhance the conversation rate […]