Through the static of marketing concepts, the term positioning comes up from time to time. While some understand the term, others remain in the dark. Positioning is a marketing concept that outlines what a business should do to market its product or service. This is typically created through the use of promotion, price, place and […]
Craig Petronella, Raleigh, NC top cyber security expert and IT Authority, is a two time IT author. He has spent 23 years advising clients and protecting computer information. He makes sure your business computer network works when you need it the most, and is a celebrity in his field and hometown. He is routinely quoted in the local […]
You’ve probably been either amazed or concerned recently when you went to your Facebook page and found that, amongst your friend updates and news feed posts, ads appeared that seemed to way-too-coincidentally match a recent online shopping search you did for, say, a pair of shoes . . . or an online search for local […]
In 1997, Karen and Troy Burns opened the Atlanta-based Karen Burns Photography studio. In the beginning, they did all types of photography together from weddings, to portraits, corporate and commercial photography as well as devoting time to their true passion, fine art photography. Over the years, Karen and Troy have specialized in corporate and commercial […]
Entrepreneurs who are looking to boost their businesses have just been handed a new resource. Get Published & Grow Your Business: “Become the Hunted, not the Hunter” is a brand new book released internationally on November 12, 2014. The book outlines new marketing methods for professionals and entrepreneurs. Among the many topics covered, publishing your own book […]
When was the last time a new computer, stereo or other electronics were purchased without the buyer first getting recommendations from friends and family or checking online reviews? Hotels are now booked only after checking what other travelers had to say. It’s no different for businesses. It’s been called the “Reputation Economy” and the “Trust Economy”; […]
You can’t build a house without tools and neither can you build authority in your industry. The right tools will skyrocket your positioning and make it easier for your prospect and clients to get to know, like and trust you. Joel Helfer, of QuotedAuthority.com, LLC has been compiling a list of these types of tools to help […]
“Marketing just doesn’t work.” That’s an all too common lament among independent business owners. Unfortunately, they have a basis for this erroneous belief. Typically these individuals have been promised astronomical returns by well-intentioned, and the occasional not so well-intentioned, marketer or salesmen, offering them the latest and greatest marketing tool at a steep cost. But […]
Les Adkins, creator and CEO of Orange SMS Consulting feels like he’s destined to become “The Zig Ziglar of Social Media.” With more than 25 years of sales experience and a talent for teaching teams how to do what he does with such ease, Adkins finds himself bridging the widening gap between old corporate models […]
Sabrina Lowery is a Real Estate Broker and the Principal at Legacy Realty & Management, LLC in Atlanta, Georgia. She’s a REALTOR and a self-proclaimed “Technology Evangelist” with a personal mission to educate and train realtors how to become more successful in their business. She also feels that embracing technology and keeping up with new […]