Latest Stories in "Small Business Spotlight"

Dr. Andy Pivonka Provides Advanced Scoliosis Treatment Using Soft Brace Technology

When chiropractor Dr. Andy Pivonka recognized that his young daughter was developing scoliosis, he set out on a mission to identify the most effective treatment options available.  His findings not only dramatically helped his daughter, but also led him on a journey that positioned him as a trusted authority in treating patients afflicted with the […]

Food Safety Expert Dr. Michele Pfannenstiel on How to Avoid Recall and Financial Ruin

Dirigo Quality Meats founder, Dr. Michele Pfannenstiel makes food safety simple. A recall is the largest threat to profitability of a food company. By instituting food safety systems and creating a culture of food safety, you can protect yourself from recall. “A recall will drive you out of business,” states Pfannenstiel. “The costs are almost […]

Peptides And Plant Stem Cells: New Weapons To Fight Signs Of Aging

Michio Kaku, known as “Dr. Physics,” is a theoretical physicist studying aging and how to reverse the aging process in humans. He says, “Aging is basically the build-up of error: error at the genetic level, error at the cellular level. Cells normally repair themselves; that’s why you heal when you get a cut. But even […]

Community Networking Helps Local Businesses Thrive Says Sandra Alexander

Local communities are always looking for a way to stay vibrant and attract shoppers. Nationally, many small communities are struggling to keep their downtown areas as well as other parts of the city vibrant. It is not uncommon to see store and business closures and vacant store fronts. Many down town areas often look abandoned. […]

Los Angeles Dentist Celebrates 16th Year of Charitable Giving

While charitable donations appear to be on the rise since the beginning of the Great Recession, Dr. Jack Von Bulow of Temple City Dental Care shows he never slowed down, kicking off his sixteenth straight year of charitable giving through the Smiles for Life Foundation. According to a 2013 study by Giving USA, charitable donations […]

Ultra Distance Runner Stan Cottrell Reveals Power Of Friendship Runs

World distance runner, Stan Cottrell, founder of the “Friendship Run” concept, is still running at age 70, intent on providing tangible help and hope for orphans while engaging in ultimate “sports diplomacy.” A goodwill ambassador, he calls the effects “breaking down walls that divide one human heart from another.”  If last June’s runs in Ethiopia […]

Eric Haaranen Discusses New Source of Web Traffic for Local Businesses

Small businesses traditionally have fairly decent websites. They clearly display what the local business is selling and often do a good job of explaining the benefits of doing business with the website owner. However, many small business websites suffer the same downfall – a lack of website visitors (or traffic). In this short article, online […]

Dorina Lanza Reveals the 9 Basic Human Needs and How to Leverage Them in Business

Boston, MA March 20, 2014 – Dorina Lanza, Managing Director of White Tiger Financial, LLC, believes that if you know how to identify and leverage your prospect’s needs, you can grow your business exponentially. The ablilty to identify these needs is called “social intelligence.” “Human needs fall into a number of categories,” says Lanza. “If […]

What an NFL Coach Can Teach You About Creative Visualization

Dorina Lanza, Managing Director of White Tiger Financial, LLC is a firm believer in creative visualization. What is creative visualization, you ask? Lanza tells us, “Creative visualization is behaving both inwardly and outwardly as though you have already achieved your coveted goal. This means you fully experience it with all your senses as though you […]

Eric Haaranen Discusses The Importance of Media Exposure and Authority for Professionals

Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]

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