Latest Stories in "Small Business Spotlight"

Dorina Lanza Reveals the 9 Basic Human Needs and How to Leverage Them in Business

Boston, MA March 20, 2014 – Dorina Lanza, Managing Director of White Tiger Financial, LLC, believes that if you know how to identify and leverage your prospect’s needs, you can grow your business exponentially. The ablilty to identify these needs is called “social intelligence.” “Human needs fall into a number of categories,” says Lanza. “If […]

What an NFL Coach Can Teach You About Creative Visualization

Dorina Lanza, Managing Director of White Tiger Financial, LLC is a firm believer in creative visualization. What is creative visualization, you ask? Lanza tells us, “Creative visualization is behaving both inwardly and outwardly as though you have already achieved your coveted goal. This means you fully experience it with all your senses as though you […]

Eric Haaranen Discusses The Importance of Media Exposure and Authority for Professionals

Whether discussing entrepreneurs, professionals or business owners all have one thing in common. The need for new customers. In this article, Media Expert Eric Haaranen shares a different approach to making customer-attraction easier. Haaranen begins, “In marketing there is something called ‘Social proof’ which basically suggests that the more people taking a certain action, the […]

Your Mobile Marketing At A Stand Still? Ihsan Beezer Shares How To Get It Going

Mobile marketing is really popular but also very misunderstood. According to Ihsan Beezer, Founder & CEO of 7Wmedia, the first and foremost things you need to consider is that your content needs to be interesting and familiar to your targets. Boring is the cardinal sin of any marketing. Using a Multimedia Messaging Service (MMS) to […]

The Hero’s Journey: How to Craft Your ‘Million Dollar Story’

Your “Million Dollar Story” is the story that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Dorina Lanza, […]

How to Evaluate a Business Warren Buffett Style

Boston, MA March 19, 2014 – “I don’t know about you but when I evaluate a business I want to make sure that I can turn it into a cash cow,” Dorina Lanza, Managing Director of White Tiger Financial, LLC, begins. “How do I do this? Well, a business must have a number of key […]

Eric Haaranen Offers Solution for Boosting Online Sales Leads

Eric Haaranen, well-recognized Author and Internet Marketing Consultant likes to begin many of his talks, articles and books by discussing what he calls “The Online Success Formula”. Basically, it is Traffic X Website Conversions X Life Time Value = Revenue. Traffic is the number of visitors a website receives. Website conversions is the percentage of […]

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