Latest Stories in "Small Business Spotlight"

The Hero’s Journey: How to Craft Your ‘Million Dollar Story’

Your “Million Dollar Story” is the story that will draw people to want to talk to you about working with you. It is through this story that people will see that you may be able to help them get what they want. It does not matter what type of business you are in. Dorina Lanza, […]

How to Evaluate a Business Warren Buffett Style

Boston, MA March 19, 2014 – “I don’t know about you but when I evaluate a business I want to make sure that I can turn it into a cash cow,” Dorina Lanza, Managing Director of White Tiger Financial, LLC, begins. “How do I do this? Well, a business must have a number of key […]

Eric Haaranen Offers Solution for Boosting Online Sales Leads

Eric Haaranen, well-recognized Author and Internet Marketing Consultant likes to begin many of his talks, articles and books by discussing what he calls “The Online Success Formula”. Basically, it is Traffic X Website Conversions X Life Time Value = Revenue. Traffic is the number of visitors a website receives. Website conversions is the percentage of […]

Eric Haaranen Shares Private Method of Ranking Websites

Nearly every size business in North America now has a website and more and more small business owners are recognizing the importance of having their website appear at the top of the search engines. In this article, Search Engine Optimization expert Eric Haaranen shares his private method for getting these top rankings. There is a […]

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