Jean Hanson, Duct Tape Marketing Consultant, Explores How To Engage Your Audience With Video And Transform Your Business

Biz Smart Media congratulates Jean Hanson, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and High Tech Businesses, as well in the Amazon book categories of Business & Management, Direct Marketing, and Web Marketing.

In this best-selling book, Jean Hanson, Duct Tape Marketing Consultant, explores how to engage your audience with video and transform your business. Hanson notes, “Prospects are searching online for answers to their problems, and they are researching the companies they’re considering doing business with. People are naturally drawn to video and we use that human connection when gathering information to test believability. We want to know that the website we just visited has real people that are knowledgeable about the products or services they sell. And since YouTube is the number two search engine behind Google, it becomes a strong reason to showcase your knowledge by creating a YouTube channel for your business so prospects can find your video content.”

Hanson adds, “Video is a key component of marketing, and rightfully so, since 73% of consumers are more likely to make a purchase after watching a video. But if you want to use video in your marketing strategy, you must engage your audience and produce content that is relevant to what your ideal client is searching for on the Internet. Creating engaging video does not have to be difficult, and by implementing the tips in the book, you’ll be on your way to transforming your business through video!”

Hanson began her entrepreneurial journey in 1987, co-founding two commercial cleaning companies, and running a virtual assistant business that supported small business owners. In 2005, she and her husband began mentoring commercial and residential cleaning business owners from startup to success, through their online business portals, and Jean is also host of the popular Web TV Show for the cleaning industry, Following her passion for helping small business owners, Jean became an Authorized Consultant for the world-renowned Duct Tape Marketing System in 2013.

To learn more about Hanson visit: The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, is available on at: