Doing business in China or off-shoring your production there can be a very lucrative idea. However, you have to consider the logistical and cultural factors that will influence your marketing and business strategy. You’ll need to acknowledge all these differences and adjust your way of thinking and doing things to find success in your efforts […]
One of the biggest misunderstandings which may exist among people who are starting u their own business is that of thinking that all of their clothing costs can be put against tax. Actually, in most cases, this is not possible. What can be put against your tax is up to the taxman and his rules […]
Marketinghope is a digital marketing agency that utilizes SEO and social media to increase traffic to the websites of their clients. They have a high rate of satisfaction among their clients which is justified by the measurable success of their work. Once you contact them, Marketinghope will make sure to analyze the current branding & […]
Considered New England’s premiere custom millwork and cabinetry maker today, Landmark Finish transforms homes and businesses with one-of-a-kind solutions. But when the high-end home market sank in 2008, owners Stewart and Deanna Junge were forced with a harsh decision – close up shop or reinvent their business. Founded by Stewart Junge in 2001, Landmark Finish […]
Christiana Plum, founder of Beach Plum Interiors, is known for helping clients define their style, narrow down overwhelming choices and highlight the beautiful details of their space. She shares her insights on interior design for spaces small and large, on any budget. SBT: How do you help your clients? Christiana: People often call me for […]
It is not uncommon for a business, big or small, to need rebranding. Often companies don’t realize the importance of their brand in their early stages and neglect to develop it. Sometimes they find their marketing efforts aren’t converting prospects as expected. Barry Edwards, owner of EdwardsCom.net has helped dozens of businesses like these – […]
Sage Conti, owner and principal interior designer of Sage Conti Design, believes the design process should be fun. Today she busts myths about what interior designers do and why they are needed on construction and remodeling projects. She also shares her insights on the essential ingredients for happy clients and successful interior design. SBT: How […]
Gair is an inspiring figure. He makes you want to get up and achieve something. As good a speaker as I’ve ever heard. Gene Simmons, founder of KISS You’ve heard the expression: When one door slams in your face, another door swings wide open? That certainly rings true for Gair Maxwell, a Canadian who had […]
As the first plane struck the World Trade Center on September 11, 2001, Lisa Luckett knew she would never see her husband Teddy again. As a mother of three young children witnessing and living America’s greatest tragedy, she could have easily fallen into despair. Lisa chose a different path. Seventeen years later she’s sharing her […]
Boston-based Smarketing Institute connects local small business owners with local sales and marketing experts by offering free advice and tools via its online platform and live events, as well as access to vetted local sales and marketing experts. Co-founders Tom Libby and Susan McKenney share how the convergence of sales, marketing and small business can […]