Latest Stories in "Expert Insights"

Tips to Do Business in China

Doing business in China or off-shoring your production there can be a very lucrative idea. However, you have to consider the logistical and cultural factors that will influence your marketing and business strategy. You’ll need to acknowledge all these differences and adjust your way of thinking and doing things to find success in your efforts […]

How to Make Your Work Clothing A Business Expense

One of the biggest misunderstandings which may exist among people who are starting u their own business is that of thinking that all of their clothing costs can be put against tax. Actually, in most cases, this is not possible. What can be put against your tax is up to the taxman and his rules […]

Barry Edwards: Helping Companies Find Their Brand That Sells

It is not uncommon for a business, big or small, to need rebranding. Often companies don’t realize the importance of their brand in their early stages and neglect to develop it. Sometimes they find their marketing efforts aren’t converting prospects as expected. Barry Edwards, owner of EdwardsCom.net has helped dozens of businesses like these – […]

BRAVE NEW WORLD Gair Maxwell is Inspiring Leaders to Build Legendary Brands

Gair is an inspiring figure. He makes you want to get up and achieve something. As good a speaker as I’ve ever heard. Gene Simmons, founder of KISS You’ve heard the expression: When one door slams in your face, another door swings wide open? That certainly rings true for Gair Maxwell, a Canadian who had […]

Lisa Luckett, Fair Haven Author and 9/11 Widow, Explains How Tragedy Helps Us Grow

As the first plane struck the World Trade Center on September 11, 2001, Lisa Luckett knew she would never see her husband Teddy again. As a mother of three young children witnessing and living America’s greatest tragedy, she could have easily fallen into despair. Lisa chose a different path. Seventeen years later she’s sharing her […]

Tom Libby and Susan McKenney, Co-founders of Smarketing Institute, Connect Local Sales and Marketing Experts to Local Small Business Owners

Boston-based Smarketing Institute connects local small business owners with local sales and marketing experts by offering free advice and tools via its online platform and live events, as well as access to vetted local sales and marketing experts. Co-founders Tom Libby and Susan McKenney share how the convergence of sales, marketing and small business can […]

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