There’s no doubt it’s the “Age of the Customer” and companies that are not systematically improving Customer Experience (CX) will continue to lose money. A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related and a 5% reduction in the customer defection […]
Authority marketing is becoming one of the most important focal points for entrepreneurs in almost every niche. The truth is that business owners must position themselves as experts in their chosen industry, otherwise they will find themselves being overtaken by others who are more adept at promoting themselves as a celebrity or an expert in […]
When Beth Niebuhr started her first business, a flight school, she had all the technical know-how she needed. What she lacked, though, was a mentor. Even so, she managed to navigate her fledgling flight school to great success, even publishing a book about her experience, “A Woman’s Place is in the Cockpit.” In hindsight, however, […]
Best-selling author and medical marketing expert, Karla Peppas, has released her newest book, Medical Marketing: The Health Of Your Practice in the Digital Era. The book features local middle Tennessee doctors and their feedback on just how powerful the Internet can be to grow a practice. Included in each chapter are tips from Peppas’ company, […]
People eat with their eyes first. Getting food in front of diners’ eyes before they enter a restaurant is the key ingredient to filling seats with new and existing patrons. That’s what FoodieVideos.TV founder Damon Thompson explains to restaurant owners. Being foodie himself, Thompson blends his love of food with his experience in video production and […]
Highly sought out Media Marketing Strategist, Brenda Chambliss, CEO of No Digital Divide says many small business owners have paid hefty sums for (SEO) “Search Engine Optimization” so they can be found on the first page of Google. However, she believes the priority should be placed on what’s attached to that name first before it’s […]
Kathy Mason, Author, Speaker and President of Mason Works, LLC, has successful experience with high impact marketing results. She is a high energy cause-marketing expert with over twenty-five years of expertise at rolling out cutting edge technologies for business building communications, training and book or e-book publication. Her new book, Your Ultimate Social Media Plan, […]
Growing a real estate business can be tough, but now agents can get information on sales, marketing and leadership strategies with a new website, AgentMarketingAcademy.com We recently sat down with the founder, Tim Davis to discover more about this resource for the real estate agent community. Agent Marketing Academy Inspiration Real Estate Agents are always […]
$1,000,000 in less than 278 days. That’s what Mara Glazer did using social and alternative media when she worked for Glazer-Kennedy Insider’s Circle. And she didn’t even know anything about social media when she started. Now, she’s gone on to be a business coach who gives her clients the tough love they need to stay […]
Biz Smart Media congratulates Connie Ragen Green, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller Lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and […]