Publishing a Kindle book is a great way for an online business to build authority. It sends their name into the public sphere and tells others that they have knowledge on a given subject. Additionally, as the Kindle book can link to various public profiles, it builds further and wider authority. However, business do have […]
The landscape of publishing changes on an almost daily basis. As a result, authors and entrepreneurs are discovering that publishing a physical book has various benefits. In the past, writing a book was about making profits through sales of the book. Now, however, it is about enhancing the value of a brand. Indeed, the value […]
Kindle Direct Publishing has opened up a whole new world for businesses and authors to build true authority. Indeed, it is now so simple to publish on Kindle that almost everybody is trying to get their books noticed. As a result, building overnight success is all but impossible and earning a six figure income through […]
It is incredibly important for businesses to build public profiles that show they are an authority source. This gives them greater presence online and leads other people to seek them out. Achieving that position of leadership, however, takes quite a bit of work. A large element of that is content, but creating a public profile […]
Publishing content is an excellent way of building authority, so long as it is done the right way. The goal is to build brand authority and this can be achieved by ensuring there is high quality, fully relevant content and that this is delivered at the right time, in the right place. Doing this, as […]
Dr. Peter Lathrop, PhD, Neurophysiologist La Jolla and co-developer of the SCENAR, when asked about managing pain or stopping pain, answered, “Why would one want to manage anything that is so alien to a normal happy life?” In 1978, two Russian scientists were developing electronic medical devices for the treatment of pain. At the same […]
On February 18th, 2015 at the grand opening of the new, beautiful and luxurious Monaco Hotel in downtown Pittsburgh, PA. The Pittsburgh Social Exchange, with the help of VIP corporate sponsor, Empire Investigations, LLC helped to support and give the spotlight to The Highmark Caring Place. The Highmark Caring Place is a non-for-profit Pittsburgh organization that […]
In a body of work spanning almost two decades, Eric Ruth has earned marketing awards and been at the helm of one of Inc 500’s fastest growing companies in America two years in a row. He recently launched The Referral Challenge to show local service business owners how to simplify and systemize their referral marketing […]
Catholic schools have enjoyed educational success for over 100 years. Dr. Eric Westley, Principal of Saint Patrick Catholic School in Fayetteville NC, suggests using that past success as a guideline for future student accomplishment. “In early grades we teach skills that will carry children successfully through high school, college and life, using principles and techniques […]
A bullying incident in Liberty, Missouri, last week sparked an outcry from the Missouri State Senate, threatening budget cuts to schools that fail to prevent such incidents. The victim of the bullying was a sixth grade boy, who was bullied and then beaten up by an older eighth grade student. The victim spent five days […]