Latest Stories in "Sales & Marketing"

5 Ways To Use Behavioral Psychology To Build Your Brand

You’ve built your business from scratch, established your niche specialty and connected with your audience. So now what? You want to take your business to the next level. Build your brand. Spread your message globally. Huge global brands across the world separate themselves as industry leaders by connecting with their audience’s core needs. How do they […]

Yuri Kruman Wants Millennial Execs to Own Their Career and Life Mission

“If you’re a Millennial exec who’s feeling stuck and frustrated at work, I can help you get out of a rut, find clarity and alignment in life and win your dream job – and also start a successful side business.” Yes, this statement sounds like a bold claim, but Yuri Kruman has a big message: […]

Painting Projects with Happy Endings Start with a Plan

When it’s time for repainting an office or home, the best end experience starts with a plan, and a budget that fits that plan, according to Don Johanson, of Johanson Painting, Decorating and Handyman Services. An expert in commercial and residential painting, Johanson is passionate about making sure his clients are happy with the project. […]

The Secrets to Effective Social Media Reputation Management

If people are talking about your personal or business brand on social media, you naturally want to know about it. In order to elevate your brand image, it’s important to maintain a good social media reputation. Why? Anything that gets posted online can either make or break your brand. Positive reviews build trust and in […]

Thought Leader Doug Kirkpatrick Wants People to Have Their Lives Back at Work

“Doug Kirkpatrick wants to give people in the workplace their lives back.” While the statement may sound bold, Kirkpatrick, an organizational environment expert, makes a strong argument against traditional work structures and highlights the damages of blind conformity in his new book “Beyond Empowerment: The Age of the Self-Managed Organization.” Self-management, the respected author and […]

Business Innovators Host Tamara Patzer Celebrates 200 Interviews and New Show: Author Interview Radio

Entrepreneur Tamara Patzer, host at Business Innovators radio show, is celebrating 200 interviews with business leaders, innovators, and trendsetters. Business Innovators Radio, which has more than 1000 episodes, was recently selected as a downloadable program on iHeart Radio. Patzer,  who specializes in helping businesses and professionals get found online, contributes regular episodes to Business Innovators radio. Patzer states, […]

7 Reasons People Ask You For A Discount (and 7 Ways to Answer Them)

Inevitably as a small business owner, you have fielded the request from a “potential” client to discount your services… and if you haven’t, then you have not been in business long enough yet! Do you have to drop or discount your rates just to keep money coming in? If this is you, read on and […]

5 Ways To Get Prospective Customers to Choose You

In the world of business marketing, the strategic focus has slowly shifted from seeking potential clients to making them want to come to you. In other words, you as a business owner can finally forgo the drudgery of always having to jump through hoops to gain a client and instead focus on making your customers […]

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