Latest Stories in "In The News"

Rey Perez Hosts Back-to-Back Live Business Growth Events in Salt Lake City, Empowering Entrepreneurs with Strategy, Sales Mastery and Scalable Remote Team Support

Global branding and business growth strategist Rey Perez is hosting two high-impact live events in Salt Lake City designed to empower entrepreneurs and founder-led businesses achieve clarity, increase revenue, and build scalable companies without burning out. 
The experience begins with the Business Growth BootCamp, a three-day immersive event focused on supporting business owners’ identify growth bottlenecks, sharpen their brand positioning, and implement clear, executable strategies for sustainable growth. Immediately following, Perez hosts the Speaking & Sales Mastery three-day live event, equipping entrepreneurs with the one to many communication and sales skills needed to confidently lead conversations, convert opportunities and grow revenue with integrity. 
“These events are built for founders who are done wearing every hat,” said Perez. “My mission is to support entrepreneurs’ get out of the weeds, step fully into the CEO role, and build businesses that grow because the strategy and systems are clearly defined.” 
The Business Growth BootCamp dives deep into brand clarity, offer optimization, marketing alignment, leadership decision-making, and revenue strategy. Attendees leave with a customized growth roadmap and a renewed sense of focus knowing exactly what to prioritize and what to let go of. 
BGB360.com 
The Speaking & Sales Mastery event then turns that clarity into confidence and cash flow. Entrepreneurs learn how to effectively articulate their value clearly, lead high-trust sales conversations, overcome objections authentically, and communicate their message powerfully whether in a podcast interview, on stage, zoom or across any digital platform. 
SpeakingandSalesMastery.com 
A defining differentiator of these events is that attendees are not left alone to figure out implementation after the breakthrough. Participants have the opportunity to continue working with Team Rey Perez by bringing the firm on as a Fractional vCMO (Virtual Chief Marketing Officer). 
Through the Fractional vCMO program, Perez and his team provide ongoing clarity, strategic leadership, and hands-on implementation across branding, marketing, and promotions allowing business owners to focus on what matters most; being the CEO and leader of their company. 
“Entrepreneurs should not be buried in branding decisions, marketing execution, or promotional strategy,” Perez explained. “That’s our lane. When founders stay in their zone of genius and leadership, and we handle the brand, marketing, and growth strategy, businesses scale faster and with far less stress.” 
FractionalvCMO.com 
Behind the success of Team Rey Perez is a people-first culture that prioritizes growth, opportunity, and leadership development. Perez credits his team as the true backbone of the organization. 
One standout example is Nicolle Cruz, whose journey reflects the company’s values in action. Nicolle joined the organization four years ago as an executive assistant through the firm’s Elite Virtual Teams service, which connects entrepreneurs with top-tier international remote talent. Through consistent performance and leadership, she advanced to assistant manager, then project manager, and now serves as Operations Manager. Today, Nicolle also holds revenue share in the business, marking a major milestone in her professional growth. 
“Nicolle’s story represents everything we believe in,” said Perez. “When you invest in people, create clear growth paths, and reward excellence, you don’t just build a business you build leaders.” 
The same philosophy drives the company’s Elite Virtual Teams service, which helps entrepreneurs scale by integrating highly vetted international professionals into their operations, marketing, and management systems. What begins as support often evolves into long-term leadership proving that great talent knows no borders. 
EliteVirtualTeams.com 
Hosted in Salt Lake City, the six-day live experience is more than a training it’s an invitation into a new way of building a business with clarity, confidence, systems, and a world-class team. 
Entrepreneurs who attend can expect powerful breakthroughs, actionable strategies, and a clear path forward whether they choose to implement independently or partner with Team Rey Perez for ongoing growth and execution. 

Greg DuPont, Founder of Advocate Wealth Solutions Interviewed on the Influential Entrepreneurs Podcast, Discussing Making Informed Financial Decisions

Greg DuPont discusses the importance of making informed financial decisions 
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-greg-dupont-founder-of-advocate-wealth-solutions-discussing-making-informed-financial-decisions/
 Greg discussed the necessity of a structured decision-making process that prioritizes the client’s comfort and understanding. He highlighted that a healthy financial decision process begins with clarity, ensuring that clients are not rushed into product recommendations without fully grasping their implications. He stressed the importance of a holistic approach, considering legal, financial, tax, and family factors together to avoid siloed advice that can lead to unintended consequences. 
In today’s world, where information is readily available at our fingertips through technology and digital platforms, the role of human connection in financial decision-making has never been more critical. The podcast discussion emphasizes that while knowledge is abundant, the true power lies in how that knowledge is applied within the context of individual circumstances. The nuances of financial planning extend beyond mere numbers and strategies; they delve into the emotional and psychological dimensions of individuals’ lives. This essay explores how human connection enhances financial decision-making, making it a more holistic and effective process.  
DuPont highlights the importance of being present and holding space for clients during financial conversations. Financial advisors, like Greg, underscore that the real distinction between good advisors and mediocre ones is their ability to create a comfortable environment where clients feel safe to share their concerns and aspirations. This emotional intelligence fosters trust, allowing clients to express their fears and desires openly. When clients feel heard and understood, they are more likely to engage in the decision-making process actively. This connection is vital, as financial decisions often represent more than just numbers; they reflect a lifetime of work, sacrifices, and dreams.  
Moreover, he discusses the challenges clients face when transitioning their financial assets to new advisors. The emotional weight of parting with long-standing relationships in the financial industry can create cognitive dissonance, leading to regret or second-guessing after a significant decision has been made. Here, the human element plays a crucial role. By maintaining open lines of communication and setting clear expectations, advisors can alleviate the anxiety associated with change. This proactive approach not only prepares clients for potential hurdles but also reinforces their confidence in the decisions they have made. When clients are informed and supported throughout the process, they are less likely to experience regret and more likely to embrace their new financial paths. 
In conclusion, the insights shared in the podcast illuminate the profound impact that a supportive and structured approach to financial decision-making can have on clients. By replacing pressure with perspective, advisors like Greg DuPont help individuals navigate the complexities of their financial landscapes with confidence. This transformation is not merely about making sound financial choices; it is about empowering clients to embrace their financial journeys with clarity, purpose, and peace of mind. In a world where uncertainty is a constant, fostering confidence through perspective is an invaluable asset that can lead to lasting financial well-being.  
Prioritizing understanding before recommendations is not just a best practice; it is a fundamental tenet that can redefine the client-advisor relationship and enhance the overall financial experience. Ultimately, human connection serves as the cornerstone of effective financial decision-making, bridging the gap between knowledge and action, and enabling clients to thrive in their financial lives. 
Greg shared: “Today people are mostly well-informed, but they’re poorly oriented. They have all this data input that they can get when they get done talking to one of the guys that responds when they reach their hand up for social security information, for example. And they start trying to get that conversation in context. They have all of this data, and have all this knowledge that’s available to them.” 
Video Link: https://www.youtube.com/embed/R1ym9nZTICs 
About Greg DuPont 
Greg DuPont is an estate planning attorney, comprehensive financial advisor, and entrepreneur dedicated to helping families protect what matters most—while making confident, informed decisions about their future. 
As the founder of DuPont Law Group and a leader behind The Wealth Solutions Network and Advocate Wealth Solutions, Greg works with individuals and families who want more than documents or disconnected financial advice. His work focuses on clarity, protection, and long-term stewardship—helping clients reduce financial loss, avoid unnecessary conflict, and align their wealth with the lives they actually want to live. 
Greg is known for taking complex legal and financial topics and translating them into clear, practical guidance. His approach is intentionally different: instead of selling products or pushing pre-packaged solutions, he leads with education, diagnosis, and trust. Clients often describe him as calm, strategic, and deeply invested in helping them think clearly before acting. 
Over the course of his career, Greg has advised thousands of families on estate planning, wealth protection, retirement strategy, and legacy design. His work emphasizes proactive planning—addressing risks before they become crises—and helping clients make decisions today that still make sense decades from now. 
At the center of Greg’s philosophy is a simple belief: good planning isn’t about money—it’s about people, responsibility, and peace of mind. Whether working with young families, business owners, or retirees, his goal is the same: to replace uncertainty with confidence and help families move forward with intention. 
Greg lives and works by a mission to impact one million families by protecting legacies, reducing avoidable financial loss, and elevating the way people experience planning. When he’s not working with clients or building new initiatives, he is focused on teaching, mentoring advisors, and creating systems that make high-quality planning more accessible and human. 
 Learn more: https://www.advocatewealthsolutions.com/   
Recent News & Interviews:

Greg DuPont discussed Coordinating Financial Tax and Estate Decisions https://authoritypresswire.com/greg-dupont-founder-of-advocate-wealth-solutions-interviewed-on-the-influential-entrepreneurs-podcast-discussing-coordinating-financial-tax-and-estate-decisions/
Greg DuPont discussed How to get to and Through Retirement Achieving Peace of Mind in Retirement  https://authoritypresswire.com/greg-dupont-founder-of-advocate-wealth-solutions-interviewed-on-the-influential-entrepreneurs-podcast-discussing-achieving-peace-of-mind-in-retirement/
Greg DuPont discussed Avoiding Unintended Consequences https://authoritypresswire.com/greg-dupont-founder-of-advocate-wealth-solutions-interviewed-on-the-influential-entrepreneurs-podcast-discussing-avoiding-unintended-consequences/

The information provided by Greg DuPont is intended for general informational and educational purposes only and does not constitute legal, tax, investment, or financial advice. Nothing discussed should be relied upon as a substitute for individualized advice from qualified legal, tax, or financial professionals. All planning strategies and concepts are general in nature and may not be suitable for every individual or situation.  Any references to financial strategies, investments, or planning concepts are not intended as a recommendation, solicitation, or offer to buy or sell any securities or financial products. Advisory services are offered only pursuant to an advisory agreement and where permitted by law. Past performance is not indicative of future results. Participation in this content does not create an attorney-client or advisor-client relationship. Outcomes depend on individual circumstances, applicable laws, and market conditions, which are subject to change.  

Curtis Cottle, Founder of SBC Financial Interviewed on the Influential Entrepreneurs Podcast Discussing Taxes Eating Up IRAs and 401(k)s

Curtis Cottle discusses taxes eating up IRAs and 401(k)s 
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-curtis-cottle-founder-of-sbc-financial-discussing-taxes-eating-up-iras-and-401ks/
Curtis highlighted how traditional IRAs and 401(k)s can become “tax time bombs,” especially for non-spousal beneficiaries due to the SECURE Act, which mandates forced distributions within ten years of inheritance. This can significantly increase tax liabilities for heirs, potentially pushing them into higher tax brackets. 
The SECURE Act, enacted in 2020, fundamentally altered the way inherited retirement accounts are taxed. Previously, non-spousal beneficiaries could stretch distributions over their lifetimes, allowing for tax-efficient growth. However, under the new rules, these beneficiaries are required to withdraw the entire balance within ten years of the original account holder’s death. This change can significantly increase the tax burden on heirs, as they may find themselves in higher tax brackets due to forced distributions. As Curtis Cottle aptly describes, this scenario creates a “ticking time bomb” for retirement accounts, making it imperative for individuals to plan ahead. 
Many individuals approach retirement savings with the mindset of deferring taxes until later. While this strategy can be beneficial during one’s working years, it is essential to recognize the long-term implications of tax-deferred accounts. By failing to account for potential tax liabilities during retirement, individuals risk passing on substantial tax burdens to their heirs. This not only diminishes the value of the inheritance but can also create financial strain for beneficiaries who may need to withdraw funds from their own investment accounts to cover the tax liabilities associated with the inherited accounts. 
To mitigate these risks, proactive tax planning becomes vital. This involves a comprehensive assessment of one’s financial situation, including current income, projected retirement income, and the anticipated tax implications of withdrawals from retirement accounts. By engaging in strategic planning, individuals can create a roadmap that minimizes tax impact and maximizes the value of their retirement savings. 
There are several strategies that individuals can employ to minimize the tax impact of their retirement accounts: 

Roth Conversions: Converting traditional IRAs or 401(k)s to Roth accounts can be a powerful strategy. While this conversion may incur taxes in the year it is executed, Roth accounts offer tax-free withdrawals in retirement, and heirs can inherit them without immediate tax consequences. This can substantially reduce the tax burden on beneficiaries. 

Diversifying Tax Strategies: Having a mix of tax-deferred, tax-free, and taxable accounts can provide flexibility in retirement. This diversification allows retirees to strategically withdraw funds from different account types based on their tax situation in any given year, helping to manage their overall tax liability. 

Lifetime Distributions: Rather than waiting until retirement to withdraw funds, individuals can consider taking smaller distributions during their working years. By doing so, they may be able to manage their taxable income more effectively and avoid the higher tax brackets that could result from larger withdrawals later. 

Education and Communication: Educating heirs about the implications of inherited accounts and the importance of tax planning can also be beneficial. Open communication about financial matters can help ensure that beneficiaries are prepared to manage their inheritances wisely, minimizing any potential tax shocks. 

Consulting with Professionals: Engaging with financial advisors or tax professionals who specialize in retirement planning can provide invaluable insights. These experts can help tailor a tax strategy that aligns with individual financial goals and circumstances, ensuring a comprehensive approach to minimizing tax impacts. 

 
In conclusion, the evolving landscape of retirement account taxation necessitates a proactive approach to financial planning. By understanding the implications of tax laws, individuals can implement strategies that minimize tax burdens on themselves and their beneficiaries. As highlighted in the podcast with Curtis Cottle, planning ahead is not merely a financial necessity; it is a means of ensuring that one’s hard-earned savings serve their intended purpose, providing for loved ones without the looming threat of excessive taxation. By taking these steps, individuals can transform their retirement accounts from potential tax time bombs into valuable legacies for future generations. 
 
Curtis shared: “Is now with the new rules, when you inherit that, you have to take out money, forced money, it’s called a required minimum distribution, as soon as you inherit it, it doesn’t matter what your age is or anything like that, as soon as you inherit it, and you have to take it out now in 10 years.” 
 Video Link: https://www.youtube.com/embed/iHLNiZEq0f0
About Curtis Cottle 
Curtis Cottle is a Certified Financial Fiduciary, visionary growth strategist and founder of one of Michigan’s fastest-scaling financial services firms. He specializes in retirement planning, estate planning, and strategic tax strategies designed to help families and business owners protect and grow their wealth. 
At the core of his firm’s approach is a deep emphasis on strategic tax planning as it relates to retirement, helping clients keep more of what they’ve earned and build long-term financial confidence. 
He’s the creator of the Wealth Wellness Checkup, a planning experience that uncovers hidden financial blind spots and helps people make smart, informed decisions. The firm is built to simplify complexity, bring structure to planning, and deliver personalized strategies that work in the real world. 
With nearly two decades of experience, Curtis is known for cutting through the noise, building lasting relationships, and helping people create long-term security without the guesswork. 
When he’s not driving growth or designing new campaigns, you’ll find him investing in his team, building partnerships, or spending time with his family, living the same values his business is built on: fun, unity, and getting things done. 
 
Learn more: http://www.gosbc.net/  

DISCLAIMER 
The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. We take protecting your data and privacy very seriously. As of January 1, 2020 the California Consumer Privacy Act (CCPA) suggests the following link as an extra measure to safeguard your data: Do not sell my personal information. SBC Financial  Advisory services are only offered to clients or prospective clients where SBC Financial and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by SBC Financial unless a client service agreement is in place.  
Investment advisory and financial planning services are offered through Simplicity Wealth, LLC, an SEC-registered investment adviser. SEC registration does not constitute an endorsement of the firm nor does it indicate that the adviser has attained a particular level of skill or ability. Investing involves the risk of loss. Insurance, Consulting and Education services offered through SBC Financial. SBC Financial is a separate and unaffiliated entity from Simplicity Wealth. The Certified Financial Fiduciary (CFF) designation, attained by Curtis Cottle, is issued and governed by the National Association of Certified Financial Fiduciaries (NACFF). To attain the CFF, the adviser completed a one-day training course, passed an 80-question exam, and underwent a background check. The adviser pays initial fees for the training/exam and an annual renewal fee to maintain the designation. This payment creates an incentive to obtain and use the designation. The CFF is an educational certification and is not an indicator of the adviser’s investment performance, quality of service, or client experience. This is not endorsed or approved by the Social Security Office or any other Government Agency. This information is provided as general information and is not intended to be specific financial guidance. Before you make any decisions regarding your personal financial situation, you should consult a financial or tax professional to discuss your individual circumstances and objectives. 

Interview with Shawn Mercer, Founder of Mercer Financial Group, on the Influential Entrepreneurs Podcast, Discussing Inflation & Rising Living Costs

Shawn Mercer discusses Inflation & Rising Living Costs 
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-shawn-mercer-founder-of-mercer-financial-group-discussing-inflation-rising-living-costs/
In this episode of Influential Entrepreneurs, host Mike Saunders welcomes Shawn Mercer, founder of Mercer Financial Group, to discuss the pressing issues of inflation and the rising cost of living. Shawn shares his background in the financial services industry, highlighting his journey from being licensed in insurance in 1994 to owning a registered investment advisory firm in Colorado. He emphasizes the importance of understanding challenging financial topics like inflation to reduce fear and create actionable plans.  
Inflation is a persistent economic phenomenon that diminishes the purchasing power of money over time. For retirees, grasping the effects of inflation on their retirement portfolios is essential, as it directly influences their ability to maintain their standard of living throughout retirement. In a recent podcast episode featuring Shawn Mercer, several key considerations for retirees regarding inflation management within their investment strategies were discussed. 
In recent years, many individuals have experienced the tangible effects of inflation, particularly in everyday expenses such as groceries. Shawn Mercer highlights that the cost of living has risen significantly, making it crucial for retirees to understand that the money they have today will not stretch as far in the future. For instance, a retiree who plans to withdraw a fixed amount each month may find that the purchasing power of that amount diminishes over time due to inflation. 
One of the primary strategies to combat inflation is to ensure that a portion of a retirement portfolio is invested in equities. Mercer emphasizes that equities are one of the few asset classes capable of outpacing inflation over the long term. While it is common for financial advisors to recommend a more conservative approach as individuals age, this can be detrimental for those who may live into their 90s. Retirees need to balance their portfolios to include growth-oriented investments that can help preserve their purchasing power. 
The Multi-Bucket Strategy 
To effectively manage inflation risk, Mercer advocates for a multi-bucket strategy. This approach involves creating different “buckets” of investments to provide income and growth. For example, retirees should have a safe and guaranteed bucket that can cover their income needs for several years, regardless of market fluctuations. This allows them to avoid withdrawing from their equity investments during market downturns, which can lead to a cycle of selling low and missing out on potential recovery. 
Additionally, having a second bucket that includes bond alternatives or other income-generating assets can further diversify the portfolio and provide stability. By replenishing the safe bucket during favorable market years, retirees can maintain their lifestyle while ensuring that their investments are positioned to grow and keep pace with inflation. 
 
Shawn explained: “The importance of regularly reviewing and adjusting retirement plans. Economic conditions, inflation rates, and personal circumstances can change, necessitating updates to the investment strategy. Retirees should aim to review their plans at least annually, or even quarterly, to ensure they remain aligned with their goals and the current economic landscape.” 
 
In summary, understanding the impact of inflation on retirement portfolios is vital for retirees who wish to maintain their purchasing power over time. By incorporating equities into their investment strategies, utilizing a multi-bucket approach, and regularly reviewing their plans, retirees can better position themselves to navigate the challenges posed by rising costs. As Mercer aptly points out, planning for the worst while hoping for the best can provide a sense of security and peace of mind in retirement. 
 Video Link: https://www.youtube.com/embed/2DiK-FAbR5A
About Shawn Mercer 
Mercer Financial Group is a full-service financial services firm committed to helping individuals, families, and business owners build confident, sustainable financial futures. Based in the Wichita Metro Area and proudly serving clients nationwide, we specialize in personalized retirement planning and long-term investment strategies designed to balance growth with safety. 
With a comprehensive suite of services—including retirement plan design, portfolio management, and access to a wide range of investment options such as stocks, bonds, and other diversified assets—Mercer Financial Group provides the guidance clients need to navigate every stage of their financial journey. Our approach centers on understanding each client’s goals, risk tolerance, and vision for retirement, allowing us to create tailored strategies that support both wealth accumulation and preservation. 
At Mercer Financial Group, we believe retirement should be lived with confidence. Our mission is to empower clients with clarity, thoughtful planning, and trusted expertise so they can enjoy the financial security they’ve worked hard to achieve. 
 
Learn more: http://www.mercerfg.com/  
Copyright 2025 – Wealth Watch Advisors (WWA) is an SEC registered investment advisory firm and only transacts business in states where it is licensed to do so or exempt from registration. Please note that registration with the SEC does not denote a particular level of skill of the advisor or imply an endorsement by the SEC. All information provided is intended to be general in nature and does not represent personal financial advice. This site is not a solicitation or an offer to invest or purchase any specific product or service. All investments involve risk of loss and are not FDIC insured or guaranteed by any governmental agency or organization. You can view and download our Privacy Policy, Disclosures, ADV Part 2A, and ADV Part 3 CRS.  Shawn Mercer is an Investment Advisor Representative of Wealth Watch Advisors and Mercer Financial Group is not affiliated with Wealth Watch Advisors. 

Arizona’s Vision Eye Care Center of Ahwatukee Launches Eyewear Styling Consultation Service

Arizona’s Vision Eye Care Center is transforming eyewear selection with the launch of personalized Eyewear Styling Consultations, led by newly certified Eyewear Stylist Kayla Lewellen. Through expert color analysis, facial feature assessment, and style profiling, patients receive bespoke one-hour consultations to discover eyewear that perfectly matches both their vision needs and personal style.

Tammy Sue Cooper of Technologent Named 2026 WBEC-West WBE STAR

Phoenix, AZ — 2026 — The Women’s Business Enterprise Council–West (WBEC-West) proudly announces Tammy Sue Cooper, CEO and CFO of Technologent, as the 2026 WBEC-West WBE STAR. This distinguished recognition honors a certified Woman Business Enterprise (WBE) whose leadership, business excellence, and community impact exemplify the power and purpose of women-owned businesses.

HYPERSCALE Debuts at #1 on the Amazon Best Seller List

Hyperscale: AI, Data Centers, and the Next Great Expansion of Global Energy Capacity by Todd Thomas debuted at #1 on the Amazon Best Seller List. Following the success of The Unleashing Abundant Energy Trilogy, Thomas reveals how AI data centers are transforming global energy. Publisher TC Bradley says the back-to-back best sellers reflect a growing global demand for clarity on the future of AI, infrastructure, and power.

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