PR Insider Isabelle Giroday Predicts Industry Changes Will Be Costly For Unprepared Entrepreneurs
Public Relation & Media Coach Isabelle Giroday of Giroday International warns entrepreneurs to be cautious before spending their PR dollars. “Major changes in consumer behavior is affecting the way people buy. Influencing purchasing decisions with PR is changing too and unprepared entrepreneurs will spend their PR money in the wrong places,” says Giroday. Consumer awareness […]