Dan Ramthun is no stranger when it comes to helping businesses figure out their marketing woes.
As a featured contributor on several major online marketing forums, he has heard it all. According to Dan, “The most common question I hear from every type of business is, what’s the best way to market?”
His most common answer… “It depends”.
Every business is different and the solution to effective marketing is also going to be different. What works for one business may not work for another.
As Dan explains, too many businesses miss the first essential steps in setting up marketing for their business. You need to figure out who your target market(s) is… exactly who your target market is. You may want to believe everyone wants your product or service, but if everyone is your target market, you have no market.
Determine who they are, where they live, how old they are, their family status, what solution they are looking for. These are some of things you need to know about them.
Once you know who your target market is, you can figure out how to best reach them. An example Dan uses is: If you have a pizza restaurant, your target market isn’t from another town 30 miles away, it’s your local market, so you need to be found in local restaurant searches. The solution your target market is looking for is a fast and easy meal and nothing says fast and easy more then a smart phone or device, so being mobile friendly is even more important then your regular website.
Your secondary target market, if you are near a main highway, is travelers wanting more then fast food drive-through, and your marketing solution would be the same… get found in local searches on mobile devices.
Dan adds that an all to common problem, especially with small or struggling businesses, is trying to figure out your own marketing solutions. If you don’t have the time or the understanding to implement your own marketing solutions, it’s best to get help from someone who does.
In summary, Dan suggests:
- Figure out exactly who your target market is.
- Establish a marketing plan and a realistic marketing budget based on your needs.
- Utilize as many marketing options, which are right for you, that your budget will allow.
- Put the solutions your target market is looking for, where they are looking.
- Get whatever help you need to do it right.
If you would like to learn more about the right marketing options for your business, visit: www.getmorebusiness.co