In this interview, we delve into the transformative power of mindset with Laura Wallace, a dedicated advocate for helping individuals, particularly female entrepreneurs, navigate life’s transitions and achieve their true potential. Through her work and hosting The Gutsy Podcast, Laura highlights the importance of understanding and reshaping one’s internal narratives, beliefs, and habits to foster personal growth and make more conscious, aligned decisions. She emphasizes the profound impact that a clear and focused mindset can have on reducing stress, boosting confidence, and ultimately, shaping a path to success in both life and business. Laura shares insights, strategies, and success stories that illustrate the potential for positive change when we take control of the conversations happening within our own minds.
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Who do you help and how do you help them?
I primarily work with female entrepreneurs, and I host a show called The Gutsy Podcast. So, I’m often working with women, many of whom are in business, but more often in a transition or pivot period of their life where they feel called for more but get caught up in their heads. I work with these women to help them relearn who they are, identify what they actually want, and provide them with a clear path for moving forward. A significant part of this process involves shifting the narrative happening inside their minds.
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Can you explain your concept of mindset and its role in achieving success?
The word “mindset” can have various meanings and interpretations. To me, mindset encompasses the stories, beliefs, habits, patterns, and cycles that occur internally. It includes the things we say to ourselves, our beliefs, and the habits and patterns instilled in us by the world, society, and family. Much of it revolves around the concept of “should.” We often forget what we genuinely want because we’re trapped in a mindset of what we should be. Mindset, for me, involves reconnecting with who you were before the world told you what you should be. It’s about reprogramming that narrative, changing thought patterns, and allowing yourself to make different choices for a better outcome.
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How would you characterize the benefits of having a clear and focused mindset, specifically how it contributes to making better business decisions?
Having a clear mindset significantly reduces stress, anxiety, and overwhelm in our lives. It plays a role in managing the fight-or-flight response. A clear mind enables better decision-making and aligns decisions with your true desires. It involves pausing before committing or reacting, evaluating situations, and making conscious choices. This inner stability lets you make decisions with confidence and allows you to be more present, both in your personal life and business. It provides a sense of control, not over external factors, but over your inner world, which ultimately influences your external success.
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What are the most common mindset challenges you encounter, and how do you help people overcome them?
The most common challenges I see include the need to have everything figured out perfectly, the fear of making mistakes, people-pleasing tendencies, and underestimating one’s abilities. Many individuals talk themselves out of pursuing their goals before even starting. I help by encouraging them to embrace imperfect action, understand that they can prioritize self-care without abandoning others, and build confidence in their capabilities. Shifting these patterns begins with recognizing and changing negative thought patterns.
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Any particular strategies or techniques you’d like to share for readers struggling with these mindset challenges?
I teach a process called the “Powerback” process, which stands for Aura (Awareness, Unpack, Reframe, Action). When you catch yourself overthinking, feeling overwhelmed, or questioning yourself, this process helps you regain control. First, become aware of your thoughts and feelings, then gently unpack them to understand where they come from. Reframe these thoughts, focusing on what’s true, and finally, take aligned action. This process fosters self-awareness and empowers you to respond differently in challenging situations.
[Q]
Are there any misconceptions about what you do ?
It’s essential to clarify that my work does not replace traditional therapy. I’m not a medical professional, and my approach complements therapeutic processes. I work with individuals who may have been on a self-healing journey or need additional support beyond traditional therapy. Mental health is vital, and various therapeutic approaches, including somatic therapy, talk therapy, and energy work, all have their place in holistic well-being.
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What are the significant consequences of not having a positive growth mindset in business?
The most significant consequence is settling for a life and business that you don’t love. By adhering to external expectations and societal norms, you sacrifice your happiness and potential. When you constantly seek external validation and conform to limited mindsets, you perpetuate the same life story with different phases. Breaking free from this pattern allows you to experience genuine happiness, financial success, and personal growth by shifting the conversations within your mind.
[Q]
Do you have any specific success stories resulting from working on someone’s mindset that you can share?
Certainly, one of my clients, a Reiki master, was undercharging and undervaluing her abilities, leading to financial struggles and dissatisfaction. After working together, we transformed her narrative and habits. Within three months, she tripled her income, improved her physical and mental health, regained excitement, launched new products, and expanded her impact on others.
[Q]
Any tips or strategies you’d like to share?
A good starting point is to conduct an emotional inventory. Reflect on different aspects of your business, services, schedule, and client interactions. Ask yourself whether each aspect excites you or drains your energy. Embrace what brings you joy and possibility, and consider evolving or removing what doesn’t align with your true desires.
[Q]
What are the next steps for someone seeking more information?
I invite you to visit my website @ lauraaura.com, where you can explore my programs and the Gutsy Podcast. Follow me on social media, @thatLauraaura, on Facebook, TikTok, and Instagram. Join my community, The Gutsy Collective, which has a free option for those curious and a paid option as well.
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Jeremy Baker is an Author and contributor to Small Business Trendsetters and Business Innovators Magazine, covering Influencers, Innovators and Trendsetters in Business, Health, Finance and Personal Development.