Understanding The Power Of Video Marketing

Six years in the future, from now onward, you won’t be reading this article, instead you would prefer watching a video for guidance. Video marketing has taken the content industry by storm. But, to make others realize its potential value you have to do more. One of the statistics issued by Cisco says that 69% of the consumer Internet traffic would come from videos in 2018. That makes the importance of video marketing clear.

Video is peerless when it comes to reaching out to your potential customers. YouTube gets 1 billion visitors each month – this means 1/6th of the world’s population enters YouTube once a month. All you need to do is to engage your audience and they will do the rest for you by sharing it and giving it likes, etc. Small businesses need content that is easily digestible, or else, consumers will move on. Forrester’s researchers say if a picture is worth 1,000 words then one minute of video is equal to 1.8 million words. Videos make people better understand what you want them to realize.

If you are a small business owner, don’t worry. You can still benefit from video marketing. Focus on your audience. It will dramatically increase your sales. Share your video via social media and use multiple channels to promote it. If you want to get optimum benefit from it, make it easy for people to find and share. One-tenth of all videos happen to be played on tablets and mobile devices, don’t neglect them either. Make it mobile-friendly to play. Build a wise campaign strategy around your videos, be creative with it.

Make sure to follow the guidelines given below to achieve success.

Identify Your Goals:

Kick off your video content marketing campaign by identifying the goals you want to achieve with it. Is there any product or service that you want to draw attention to? Or, do you want your video to help you in your recruitment process? Is it that you want to increase your brand awareness? Whatever it is, take time to identify your goals.

Relevancy Of Your Audience:

Think about the audience that you want to reach. Be creative in your video content marketing strategy. Innovation is the key to your success.

Call To Action:

You might have produced a very good video, but you may fail to get the desired results if you don’t include a good call-to-action. Include it in both the audio and visual aspects of the video.

Video Submission:

Don’t overlook the power of social media in submitting your video online. Make sure that your videos are distributed across various channels and are mobile-friendly.

Videos have become a critical means for people to meet their information and entertainment needs. That’s why it has become even more significant for businesses of all sizes to devise the best video marketing strategies.

For more information on video marketing and other forms of digital marketing. Please visit:

Cogentity Marketing Solutions, LLC.