Rising Strong: How Nada Lena Nasserdeen Built a Global Leadership Movement 

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Some of the most inspiring success stories are born from life’s toughest challenges. Nada Lena Nasserdeen, the founder of Rise Up For You, turned personal hardship into a mission to empower leaders worldwide. 

From Performer to Leader 

Nada Lena’s professional journey began in the world of performing arts, where she toured internationally as a singer, dancer, and musical theater performer. While her time on stage was fulfilling, she realized her true passion lay in helping others reach their potential. 

Transitioning into executive and educational leadership, she led an education corporation with hundreds of employees while also teaching college students. It was during this time that she noticed a significant gap in skills. Many academically accomplished individuals struggled with soft skills such as emotional intelligence and effective communication. Similarly, students often lacked the confidence to engage fully in the classroom. 

This realization sparked her vision for Rise Up For You, a company dedicated to addressing these critical human skills. 

Turning Pain into Purpose 

While conceptualizing her business, Nada Lena faced immense personal setbacks. Her marriage ended abruptly, leaving her financially and emotionally drained. Moving back to California with just $100 to her name, she began rebuilding her life. 

Shortly after, she faced another devastating loss with the passing of her mother. Despite these challenges, Nada Lena used these experiences as fuel to create a company focused on unlocking the potential in others. 

Building a Global Brand 

From its modest beginnings, Rise Up For You has expanded to serve over 50 countries, offering training programs designed to enhance leadership, team performance, and company culture. By focusing on emotional intelligence, conflict management, and communication, the company provides measurable improvements in team effectiveness and organizational success. 

Through assessments and structured development plans, the organization has demonstrated significant returns for its clients, helping businesses strengthen their teams and achieve greater outcomes. 

Confidence as the Cornerstone 

Nada Lena’s work emphasizes the transformative power of self-confidence. It’s a foundational element in her leadership programs, her best-selling book, and her keynote speeches. For her, self-confidence is about more than just self-assurance—it’s about the ability to take risks, set boundaries, and push through fears. 

Her approach to personal growth focuses on overcoming limiting beliefs, breaking negative behavioral cycles, and consistently choosing to grow despite challenges. 

A Legacy of Empowerment 

Nada Lena Nasserdeen’s journey is a testament to resilience and purpose. By turning personal adversity into a powerful global movement, she has not only transformed businesses but also created a legacy of empowerment. 

Her work through Rise Up For You inspires individuals and teams to rise above challenges, develop essential skills, and unlock their full potential. Through her efforts, she honors the values instilled in her by her family and ensures that others have the tools to achieve lasting success. Listen to her full journey on Women in Motion using this link: https://businessradiox.com/podcast/women-in-motion/rise-up-for-you/ 

About Women’s Business Enterprise Council-West (WBEC-West)        

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.