Reuven I Rubinson, San Diego CFO-CPA Financial Advisor says, “Many business owners feel that they know their business better than any CFO-CPA Advisor possibly could and have doubts that they are going to be helped.” To be sure, the business owner does know his business goals and the direction he wants to take his company. But the chances are that he does not have the special knowledge he needs to navigate the financial landscape that comes with running a business. Business owners are optimistic by nature. They need a CFO /Financial Advisor guiding them and asking the right questions to keep them on track in their business.
If nothing else, a CFO-CPA Financial Advisor will give him another set of eyes to evaluate his business. To give another perspective that he may not have considered. The benefit of using a CFO-CPA Financial Advisor is that the services needed may be only an evaluation of the business. Other more complex organizations may need the services monthly, others quarterly and others only as needed.
A CFO-CPA Financial Advisor can also help develop a solid business plan. Yet few businesses ask for help from the financial advisor because many businesses think they do not need a business plan. They don’t realize that the thought process that goes into it will help them in their business. The same advisor can help determine the businesses strengths and weaknesses. The advisor can also answer the always unasked question of , “What do I need to stop doing in my business?”
Most businesses think they know how to run their business, and they usually do, but they are either blind to these issues or don’t want to look at them. Reuven I Rubinson says “Every business can benefit from having an expert discuss their financial systems and policies and procedures. Bringing critical issues to the forefront so they can be evaluated is paramount. Too often companies are unaware of many things that are going on in their business.”
The goal of every business is to increase the bottom line. Financial expertise will make the road to that goal far easier to travel and will get the business to the goal faster than any other path. See more about Reuven I Rubinson CFO-CPA Financial Advisor by visiting:
Visit his office at 10601 Tierrasanta Blvd., #177, San Diego, CA 92124. Or by calling (858) 344-0864.