Richard Parry, a marketing consultant in Dallas, Pennsylvania, focuses on helping small business owners position themselves as a leader of their industry so as to attract more customers. His secret is establishing credibility and authority for business owners to transform public perceptions and opinions.
“When a business or individual is perceived as a ‘Rock Star’ in their market, then they attract the most customers.” Parry goes on to say, “Given a choice, most people will choose a company or individual with strong market authority over the weaker looking competition. Even better, you will actually steal your competitor’s customers and they’ll start coming over to you.”
Christine Largorio-Chafkin columnist for Inc.com stated “Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules…It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction.”
Parry explains, “Branding done right isn’t about you calling yourself an expert. Branding done right is when others are calling you the expert. Not only should your customers call you an expert, more importantly, 3rd party sources like national and local media outlets should be claiming that you an expert too. And that is my job, to transform a personality or brand into one of authority in their respective marketplace. Basically, I help position my clients as the clear leader in their markets.”
The easiest way to stand out in a crowd of competitors is to position yourself as the leader of the marketplace. It’s more important now than ever to differentiate your business – and that is the key to winning clients from your competitors.