Cheryl Whitman, CEO of beautiful forever Aesthetic Business Consulting, is an internationally recognized leader in aesthetic business development and marketing consulting. Her company works with hospitals, spas, anti-aging centers and physician practices to educate clients and assist them in creating new profit centers. Building a profit center is done by adding a non-insurance based menu of services which could include anything from anti-aging programs, new equipment, an Esthetician or new staff members. “The idea is for physicians to open up and think outside the box as to what other services they can offer to their patients to increase revenue,” Whitman adds.
She explains, “I am myself a successful small business owner – as a result, I’m well-positioned to help others become successful small business owners. Physicians and surgeons especially don’t seem to realize that their elective-care/cash-based aesthetic practices are also small businesses, and that they need to be managed to become and remain profitable small businesses.”
Whitman is the author of Beautifully Profitable, Forever Profitable, a hands-on guide for aesthetic industry clients seeking guidance to navigate the increasingly competitive landscape in the aesthetic industry. Her book offers guidance in many areas of the aesthetics industry such as how to mystery shop, conduct focus groups and use survey information to help create niche markets appropriate for each demographic and area.
New York City Plastic Surgeon George Lefkovits, MD, says, “Whitman’s new book is an excellent source of information for aesthetic practitioners. It is useful for both the beginner as well as for the experienced practitioner. It provides a lot of insight into the successful running and marketing of a practice. The author’s many decades of experience in the field of aesthetics is evident throughout the book.”
Whitman’s book fills a gap in the books and information available to aesthetics professionals seeking to add new profit centers to their business. “Every chapter in my book is based on years of experience with literally hundreds of doctors and spa owners. I help them by implementing the strategies outlined in my book, but in depth, and focused on their specific practice or spa. I help make them profitable, and help them sustain and grow that profitability.”
Nutritionist and Author, Dr. Janet Brill, PhD, RD, LDN, says, “Whitman has shared the best in business practices for the medical spa entrepreneur. With her years of experience and proven strategy for success all condensed into an easy-to-read and implement paperback, this is one read that will clearly lead to beautiful and sustainable profitability!”
To learn more about Cheryl Whitman and beautiful forever Aesthetic Business Consulting please visit: http://www.beautifulforever.com or http://www.medicalspasuccess.com or http://www.beautifullyprofitable.com