Times have changed dramatically in the last decade. These previous ten years have marked the social media revolution with the launch of Facebook, Twitter, YouTube, Pinterest, Instagram, Google+ and hundreds more social sites. In addition to the world becoming more social, the Internet has changed dramatically as well as other traditional marketing outlets such as television with the integration of DVRs and streaming sites like Netflix and Hulu; newspapers and their shift to online readership; radio with the introduction of Pandora and Spotify and much more.
These marketing transitions can be a challenge for medical experts. Karla Peppas, Founder and Owner of Fresh Collaboration in Nashville, TN shares, “For physicians, dentists and medical professionals, it’s very difficult and can be overwhelming to stay current on all of these changes. However, you can’t ignore it because it will impact your practice – whether you’re aware of it or not. ”
Advertising in the healthcare industry is now about engaging with patients and prospects and being a resource beyond office visits. It’s also about establishing a brand that differentiates doctors from other practices. Recognizing the need for marketing education and knowledge for healthcare professionals, the Medical Marketing Summit was born. The Medical Marketing Summit is an opportunity to equip professionals with the knowledge necessary to grow their practice and stand out from competition. The event strives to provide a wide range of topics and experts to give doctors insight into marketing and digital strategies.
Happening November 8, 2014 at Williamson Medical Center in Franklin, TN, the summit provides an intimate learning environment with practical and in-depth information designed to get results. “Though there are other marketing events, I’m not aware of one quite like the Medical Marketing Summit. Designed strictly for medical professionals, it allows local physicians to share their successes and challenges so attendees can learn first hand what works in the local market, in addition to have marketing expert presentations,” Peppas says.
Guest speakers and expert panelists include the following: Dr. Ming Wang, Harvard & MIT (MD); PhD (Laser Physics), Wang Vision 3D Cataract & LASIK Center; Dr. Kellye N. Rice, Cool Springs Laser Dentistry, Family and Cosmetic Dentistry; Dr. Melinda Haws, MD, and Dr. Mary Gingrass, MD, Plastic Surgery Center of Nashville; Dr. Michael Burgdorf, MD, MPH, Music City Plastic Surgery; Dr. Scott Harbin, DDS, Hendersonville Family Dentistry; Karla Peppas, Fresh Collaboration.
Learn more about the event by visiting: http://www.MedicalMarketingSummit.com.