Media Strategist Janet Vasil understands media from the inside out. After a long career as an award-winning and EMMY®-nominated TV News anchor, reporter and producer, she scaled back her TV work in 2007 to explore her entrepreneurial dreams as a “new” media consultant. Through her interviews with top newsmakers and celebrities over the years, Vasil had seen how a “fame formula” could help entrepreneurs strategically build an online platform to position themselves as media authorities and business celebrities in their niche.
Vasil agrees with famed marketer Frank Kern who said, “Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do to increase your perceived value to the market place.”
As Founder of Vasil Media Group, Vasil uses her media expertise to help experts and entrepreneurs, especially medical, health and wellness professionals, step into the online spotlight and create a Magnetic Media Expert Platform as a framework to cut through the competitive clutter.
As Janet Vasil says, “Every business today with a website, a blog, a social media presence of any kind is a media business.” She encourages entrepreneurs to invest in their online assets to become the media, rather than spend all their time and money pitching traditional media. Helping experts transform themselves into media authorities positions them to become more “famous,” more credible and make more money in their industry.
As Vasil explains to clients, “There’s nothing wrong with legacy media exposure. TV still has enormous reach though it’s not as powerful as it once was. But in the Internet age, it is no longer necessary to wait or push for local or national television media to ‘discover’ you and your expertise. With a strong online media presence and authority platform, it is possible to bypass media gatekeepers and speak directly to your target audience.”
Janet Vasil and her team can engineer complete media authority marketing campaigns to help experts use video, social media, syndicated articles, best-selling author status and more to tell their story and grow their business. The group also provides training in online media packaging and positioning, on-camera presentation and media-based content creation to help clients tap into powerful personal branding and publicity strategies for more exposure, impact and income.
Vasil can get you media-ready and on your way to results. Over the course of her 30+ years in broadcasting, she has interviewed thousands of people from all walks of life, including Margaret Thatcher, Bob Hope, Donald Trump, Martha Stewart, Wynton Marsalis and many more. Her work has been seen on ABC, CBS, NBC, FOX and PBS television stations across the US, CNN and other cable networks, plus on WebMD & other online media sites. She has created content for radio, TV, print and web media.
To learn more about how Janet Vasil can help you harness the power of media to attract the right patients, customers and clients, visit: http://YourMediaMoment.com.