Klen App: 4 Shifts in Consumer Behavior That Could Long Outlast the Pandemic

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4 Shifts in Consumer Behavior That Could Long Outlast the Pandemic

These 4 shifts in consumer behavior were brought on or accelerated by the pandemic, but are poised to long outlast it:

  • Prioritizing health
  • Investing in staying home
  • Embracing local
  • Shifting to digital

Learn more about how Klēn helps your business support new consumer priorities and quickly adapt to changing circumstances.

Prioritizing health

Health and fitness

Use of fitness apps and outdoor activities increased exponentially, and according to a survey in late 2020 by PwC, 48% of respondents who had adopted new fitness habits during the pandemic said they intended to keep them up for the long term.

A recent report by Whole Foods also highlighted the number one food trend of 2021: immune-boosting health foods, a clear sign that consumers continue to make health a top priority.

Cleaning and sanitization

According to a recent survey by McKinsey & Company, the top factors when deciding where to shop were:

  • Masks and barriers: 33% of respondents
  • Cleaning and sanitization: 29%
  • Contactless payment options: 13%

With the ongoing concern surrounding Covid-19 and its variants, consumers are likely to remain hyper-aware of how businesses are prioritizing cleanliness, safety, and distancing when deciding where to shop and what to buy.

Klēn helps your business manage customers’ health and safety concerns with a transparent, AI-driven application that makes it easier for businesses to stay on top of industry regulations, CDC recommendations and local restrictions while also making it easier for customers to see how you’re looking out for their health.

Investing in staying home

As consumers continue to cook more at home, develop new skills, and pick up new hobbies, these pandemic-induced activities and new tastes have become embedded in day-to-day life, reinforcing a focus on product source, quality and value for money. People are buying more high-quality essential goods to use at home, like local seasonal produce, quality cooking ingredients, and natural cleaning supplies, while buying fewer non-essential items like cosmetics and fashion.

This shift is influencing shopping and eating choices as customers get back to restaurant dining and in-person shopping, sparking an interest in products that support their at-home endeavors. Even when they go out for dinner, consumers are looking for products they can use at home like infused cooking oils and spice blends from a favorite restaurant or bartending tutorials they can join online.

Consumers have also become painfully aware of some of the difficulties of complex, geographically dispersed supply chains, reinforcing the appreciation for locally-sourced products when choosing a restaurant or deciding where to shop.

Embracing local businesses

As more people spend time in their local areas and less time in transit, they are forging more connections with neighbors, the local community and small businesses, a trend that is likely to continue as remote arrangements become more permanent.

Shifting to digital

Personalized and omnichannel shopping

With Covid-19 an ongoing concern for both shoppers, their expectations of retailers have changed, likely for good. Customers now expect 24/7 customer service, whether from an in-site chatbot or from a real customer service representative, and they expect a seamless, omnichannel transition between their online and in-person interactions.

Consumers now also expect retailers to ensure that key Covid-19 health protocols are in place with measures like increased sanitization, hand sanitizer stations, reduced store capacities, separate pickup areas, and virtual waitlists.

People do want to shop in person, but with the accelerated the shift to ecommerce, personalized customer service and a consistent, complementary experience across all channels, including the brick-and-mortar, will continue to be important to consumers going forward

Payment technology took great strides in adoption over the past year as consumers and businesses switched to contact-free payment options like GooglePay, ApplePay and Venmo, all of which allow the user to pay for purchases directly through their own mobile phone.

‘Tap’ credit card readers were widely adopted across customer-facing industries like foodservice and retail, with Mastercard reporting global growth of 40% in contactless payments in 2020, and Visa reporting growth of 150% in contactless transactions in the U.S. alone.

Accelerating a trend that was already underway, the pandemic has made secure, contactless technology the new payment standard.

Klēn can help your business keep up with changing regulations and address customer health concerns all in one powerful, easy-to-use application.

Small Business Trendsetters Contributor

Discovering Innovators and Leaders in Business, Technology, Health and Personal Development.