Istvan Bujdoso has a passion. And that passion has been driving business owners crazy for decades.
Born in Hungary and currently living in London, Istvan has been a software developer for many years. During his time as a developer, he also explored what has become his current passion – Search Engine Optimization (SEO), and in particular, it’s uses with local businesses.
Business owners are always searching for ways to acquire new customers and make more sales. Since the onset of the internet, their emphasis has been on using the internet and websites to get more customers. The problem has been that the strategies involved can often be intricate and confusing to someone who is not of a technical mindset.
Search Engine Optimization is one of those strategies that is particularly confusing to some but is quite simple for Istvan. As a result, Istvan has made it his mission to help simplify the process of both learning about and doing SEO.
Search Engine Optimization can be especially helpful to one segment of the business world, the local business owner. Nowadays, people who are searching for a service or a product will first look online. It’s been a much researched fact that people will tend to Google for something they want and they tend to only look on the first page of the search results.
Savvy business owners have come to realize that it’s to their great advantage to be one of those results which appear on the first page of the Google search engine results. But the question has always been how to do it. Most small business owners do not have the time nor money to spend to either do this themselves (because of the extreme learning curve) or pay someone to do it for them.
“My particular field of interest in web development is in the area of Local SEO and Semantic web,” says Istvan.
Local SEO is about creating a website and content that can be easily found by people who are searching for a product or service in their local area. Examples might be the local pizza shop or a local dry cleaner. Such businesses have no need to be found by someone doing a national search. They want local customers to find them.
Istvan has created several free trainings which educate business owners about how to do Search Engine Optimization for their own business’ purposes, as well as a free WordPress plugin that is easy to use. WordPress is one of the popular platforms that are used to build websites.
Istvan states, “I would like to provide local businesses and people who are interested in learning about Internet Marketing, free resources for them to be able to get started with their business without having technology as a barrier. As a website developer with many years of experience, I believe that I can help those people cut out a lot of the complexities in setting up a website and get more customers through their website.”
His goal is to simplify the complex task of doing SEO and enable a business owner to conquer this confusing (but highly effective) strategy for marketing their business.
This training shows, in a step-by-step process, what someone needs to do with their website to make it rank higher in the search engine results. Istvan break this process into ten steps to follow to achieve marketing success.
It’s highly unusual for someone to share their passion with the world for free. Kudos to Istvan Bujdoso for doing exactly this. And kudos to those business owners who choose to take advantage of this opportunity to learn how to grow their businesses – in a simple way.
To learn more about Istvan Bujdoso, visit: LocalBizCommando.com.