Tulsa, OK-based marketing consultant Clarence Fisher, owner of Tulsa Internet Marketing Service (Tulsa IM), is rolling out free strategic planning sessions to help small business owners grow their businesses.
With many Big Box retailers gearing up for big spending on their marketing budgets this year, many small business owners and local retailers are scrambling to find out how they can get their cut – especially in what some consider a down economy. Clarence Fisher, an authority on small business marketing, is making an effort to help local retailers and service providers maximize their profits this year to ensure they get their cut of consumer spending, in turn helping the local economy.
“There’s no reason a local retailer or service provider can’t double, triple or even quadruple their business using proven marketing systems that are centered around their core customers, clients or patients, provided they have a good product or service and a good reputation,” stated Clarence. “It just takes a little work and research to get there. That’s what we’re trying to do through this new strategic planning initiative.”
Timothy Ferris, author of the 4-Hour Work week echoes Fisher’s statement about creating marketing plans to cater to one’s core audience. “I always point people to the article ‘1,000 True Fans’ by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You’re done. That is a lesson that very few product developers and marketers have learned, and it’s unfortunate.”
Contrary to popular belief, this is not necessarily about getting more traffic to your website. This is about increasing a business’ customer base, the average size of their transactions and the number of times their customers come back for more.
A practical plan for accomplishing all of the above is created during a single 45-60 minute strategy session that is given to business owners for free. Small business owners walk away with a concrete plan to begin growing their business today.
The strategic planning session is not just theory, as Clarence Fisher has been walking business owners through this process for years.
“Clarence Fisher’s marketing strategies have helped our companies grow significantly,“ said Clay Clark, CEO of Make Your Life Epic and U.S. Small Business Administration Entrepreneur of The Year.
Entrepreneur Lori Montag explained how she used this strategy sessions with Clarence to help grow her two companies.
“We’ve held many strategy sessions with Clarence over the course of 2 years. He was instrumental in helping us grow our company to over $40 million in sales.”
Business owners can reach Clarence Fisher or request their free strategy session at his official website www.ClarenceFisher.com.