Atlanta, GA. USA. – Howe Marketing Consultants announce their authority marketing system to help small business owners get positioned as the authority in their market and increase their value to generate higher paying customers, patients and clients.
“The climate in online search is changing. There is now a secondary search going on after the initial search. Once a consumer has narrowed down a search to a choice few, they search out those companies in depth before making any buying decisions”, said Neil Howe, CEO of Howe Marketing Consultants.
“What most business owners don’t know is a search for their company name and location reveals their reputation. This is the exact search being performed by their customers, patients or clients before opening their pocket books and making buying decisions. So, whether they use Search Engine Optimization, Social Media, Pay Per Click, Direct Marketing or anything else, none of it works anymore if they have a bad reputation.”
The new Authority Marketing System is designed to position the business as the premier business in their market. The consumers mind is then pre-framed to expect quality service as well as pay a premium price for it.
Multi-millionaire and serial entrepreneur marketer Dan Kennedy echoes Howe’s statements saying, “The simple truth is, if you aren’t deliberate, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Small businesses are now able to compete with bigger competitors in their market through authority marketing and dominating the first pages of the search engines for their name.
The Authority Marketing System is a proactive approach to reputation management. Business owners are taking their reputation and authority into their own hands and controlling what is being found online about their business.
They are actively marketing the positives instead of managing the negatives which is increasing the conversion of traffic to customers.
To find out more about Authority Marketing, you can contact Neil Howe at HoweMarketingConsultants.com or email Neil@HoweMarketingConsultants.com