Marketing consultant, Diana M. Needham, launches a new program today, which focuses on helping entrepreneurs and small business owners attract new prospects and leads while building expert status, authority, and their online community. The program leverages the largest professional network in the world, LinkedIn, to identify and attract ideal leads and turn them into prospects and clients.
“One of the top challenges I see preventing talented and skilled entrepreneurs from growing their businesses is the ability to find qualified leads, people who can actually afford to pay for their products and services”, said Diana M. Needham. “We’ll be diving into how entrepreneurs can create a LinkedIn profile that positions themselves as an expert and authority as well as attracts ideal prospects and build their network fast. No LinkedIn ‘road map for entrepreneurs’ exists, so the topics we are covering have never been taught to entrepreneurs. Our participants have a rare opportunity to define and implement a robust marketing strategy that attracts leads from a pool of professionals and decision makers whose average income is $109K”.
Robert Kiyosaki, founder of the financial education-based Rich Dad Company and author of 4 New York Times bestselling books, echoes Needham’s statement on the important of creating an effective network of leads and prospects. “The richest people in the world look for and build networks, everyone else looks for work.”
This new program, called the LinkedIn Leverage Formula, is about a new way of looking at LinkedIn, of seeing it as a very powerful business platform for growing your business. LinkedIn now has 259 million users across 200 countries, so anyone with a product or service that can be delivered online, via phone, or via Skype can tap into a vast network of potential leads, prospects, and clients. LinkedIn is also a goldmine if you are a local business owner, as you can target geographically those you want to reach.
This is also about positioning you as an expert, an authority in your field of expertise and being found when LinkedIn members are searching for the product or service you offer. It is about building an online community based on mutual respect and sharing of information to help them. As Harvey MacKay says “The quality of your life is determined by the quality of your relationships. The quality of your business is no different”.
Her LinkedIn Leverage Formula program and private consulting are not just theory, as Needham has been teaching and delivering this service to entrepreneurs and small business owners for years.
“Diana is a LinkedIn Queen! She asked me questions to learn about my business, ideal client, and goals for using LinkedIn. Diana helped me develop a strategy to meet my specific business needs and quickly identified an approach for finding my ideal clients within LinkedIn. What impressed me the most is how knowledgeable she is about the features that are available and how each feature can be used to help grow my business”, said Jennifer Smith, Executive Leadership Coach.
Fiona Fine, Senior Managing Partner and Editor-in-Chief of a top women’s online publication, explains how her organization used Diana’s LinkedIn training in getting new staff up to speed. “We found it to be not only informative, but easy to follow and a real asset to our company. She is an expert that we would look to again and again to help our company achieve results.”
To connect with Diana and learn more, go to www.DianaMNeedhamMarketing.com.