Dennis Short: Focused On Helping The Community

Entrepreneur, Dennis Short, was selected to open an authority media agency in Harrisburg, PA that will focus on serving the skilled trades market. The new business, called Online Media Innovations is opening to help small business owners create authority positioning for their business. Short was selected after international search.

The agency, Online Media Innovations, will help small business owners position themselves as an authority in their market using different forms of media. “This country was built on the values and hard work of small business owners. The ability to choose your own value, your own worth is such a grand idea that needs to be supported,” Short shared.

“I’m honored and excited to start this new adventure,” he added.

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

John Jantsch, author of bestseller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”

Dan S. Kennedy, a well known Direct Marketing expert stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”

Clearly, the demand for authority marketing and position services is growing due to the recent media coverage, and Online Media Innovations will service that need.

For more information on Dennis Short and Online Media Innovations please call (717) 275-5637.