COVID-19 vs. Business – Interview with Suzanne O’Brien, CEO of Blake Rian Consulting

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While many unknowns remain about the Coronavirus and the full impact it will have on any one business, one thing is clear: There is no shortage of people rallying no shortage of businesses pushing through and no shortage of planning.

With that in mind, many business leaders and experts are sharing their insights to help those who need guidance right now. Suzanne O’Brien, CEO of Blake Rian Consulting was recently interviewed and she shared her candid responses to 6 questions that every business owner and entrepreneur needs to ask about how the Coronavirus is going to impact their business:

If my economy takes a serious hit, how will it impact my customers or clients?

It will impact my Clients by reducing their internal workforce. They will have to lay off employees.

Understanding this impact on my customers or clients, how will it affect how, when, and what they buy from me?

It could affect it right away in the means that they need contractors to get the work done. It could also go the other route where they do not have budget to spend on hiring temporary workers.

How can I take steps today to best position my company to best and most profitably serve my customers as these shifts are happening?

I am currently pivoting with my clients needs and trying to be as flexible around cost and contract terms during this tough time.

What steps can I take today to mitigate the risks to my company born out of Coronavirus?

I can keep pivoting with the market and try to find new ways bring in business.

What big opportunities exist for me and my company born out of this situation?

The largest opportunity would be clients who still need the work done and can bring in contractors vs internal employees. We can fill those contract positions for them.

Let’s fast forward to an optimistic scenario. It’s March 2021. The economy has recovered. What do you hope will have changed to make it a better economy for Women in Business?

I am hoping it will bring to light that Small Businesses can be extremely valuable to companies.

Learn More about Suzanne O’Brien, CEO of Blake Rian Consulting
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Tera Jenkins

Tera Jenkins is a Best Selling Author, host of Business Innovators Radio and contributor to Small Business Trendsetters and Business Innovators Magazine covering Influencers, Innovators and Trendsetters in Business, Health, Finance, and Personal Development.

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