Brian Doelz, CEO of Affordable Strategies, Inc. a Minneapolis based Marketing Agency introduces a unique online marketing strategy to help small business owners and professionals to compete with the ever growing online competition with what they call “Authority Branding”.
Doelz points out that to be successful, it is critical to set yourself apart from your competition. The keyword here is “yourself”. Doelz explains that “business owners and professionals just market what their products are, or what services they offer. They forget why they started that business in the first place. They were already good enough to go out on their own; they were already “experts” in their field”.
Doelz states that “this is the missing link”. Doelz goes on to say, “they do not brand themselves as an authority, expert in their field. To become a “guru” in their industry and then tie that back into their business or profession. Your personal brand is what differentiates you from your competitors and your peers. If you are not branding yourself, you can bet others will do it for you”.
Tom Peters in Fast Company once said; “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
Doelz tells us, that once a consumer has realized a problem; they will search for information on products and services that can solve this problem. Whether it is a product or service, we all want someone who we “feel” knows more, someone who we can trust as an “expert” in that field to help us solve that problem”.
Dr. Sarah David said it this way; “Personal Branding is all about your unique promise of value and what you bring to the table. It’s (also) about getting your potential clients to choose you as the only solution to their problem.”
We are talking about perception, customer perception. A big part of customer perception can be defined as the way your target market sees you or your business. Your marketing has put your company or profession in front of a customer’s eyes; you want them to choose you.
Doelz also states that “one of the fastest ways to become a recognized authority in your field is by getting third party recognition with self-promotion and publicity. You can promote yourself by writing news events, articles, or even an eBook and syndicate that content with online and offline media sources. You can also do interviews, radio talk shows to get yourself out there. Then leverage that into your website and marketing”.
To learn more about Authority Branding and Brian Doelz visit: http://www.authoritymarketingagency.com