Brain Behavior Authority Dr. Nic Lucas Reveals How President Obama’s BRAIN Initiative Can Help Spark Personal and Business Success

Rock star astrophysicist Neil deGrasse Tyson, host of Cosmos: A Spacetime Odyssey airing on FOX, is continuing an exploration of the universe that was started by Carl Sagan more than three decades ago.

But according to brain behavior authority Dr. Nic Lucas, the brain is still the final frontier. “We know more about our brains now than ever before,” says Dr. Lucas. “Still, we have barely scratched the surface. More importantly, existing scientific knowledge about how the brain controls our behavior hasn’t trickled down to enough people. More of us need to have greater access to this knowledge, understand what it means, and know how to use it.”

Dr. Lucas believes that understanding how our brains work is what can make the difference between mediocre performance and massive personal success. As a scientist, behavioral change coach, and business growth consultant, Dr. Lucas sees his role as making what we already know about the brain, and what we are learning, more accessible to individuals and business owners for practical use.

“Our brains are who we are. We can benefit on many levels from understanding our brains,” explains Dr. Lucas. “As business owners, we can satisfy our customers and clients better when we truly understand how their brains control their behavior. More importantly, I don’t believe that anyone can have lasting business success unless they undergo substantial brain-driven personal development themselves. In this way, they are leading by example.”

In early March, President Barack Obama announced his proposal to double federal funding for the Brain Research through Advancing Innovative Neurotechnologies (BRAIN) Initiative to nearly $200 million in 2015.

Seeking to expand the success of the initiative President Obama stated, “there is this enormous mystery waiting to be unlocked, and the BRAIN Initiative will change that by giving scientists the tools they need to get a dynamic picture of the brain in action and better understand how we think and how we learn and how we remember. And that knowledge could be – will be – transformative.”

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