Brad Roche, Charlotte Area Mortgage Banker and Industry Sales Coach, Reaches Amazon Best Seller List with New Book

Brad Roche became an Amazon Best Selling Author for the fourth time with his contribution to the new book, “The Essential Guide to Buying and Selling Homes: Insights from America’s Top Agents and Loan Officers.” The book made its debut on Amazon at Number 1 in the “Real Estate Sales” category and at Number 2 in the “Mortgage” category. Amazon also listed the book as the Number 1 Hot New Release in multiple categories.

Roche along with nine other top real estate professionals around the United States contributed chapters to the book. The book provides insights to consumers that are interested in buying or selling a residence. Sellers will learn the most important factors for selling their home at the highest price in the shortest time. Topics covered include preparation for sale, determining market value, exposing and marketing the home to the most potential buyers, optimal timing, and negotiations. Buyers will learn how to get prepared for a home purchase, understand options for financing, find the ideal home, determine a fair price, negotiate the best deal, and make sure they understand what they are buying in the due diligence period. Readers will learn how to select the best mortgage product when buying or refinancing and why choosing the right lender is critical to successful real estate transactions. In his chapter, Roche discusses how to get the right mortgage for a home purchase or refinance.

“The Essential Guide to Buying and Selling Homes: Insights from America’s Top Agents and Loan Officers” is currently available in a Kindle eBook edition at The paperback version will be available soon on Amazon and from other booksellers.

Brad Roche is a mortgage banker and loan officer for Element Funding in Charlotte, NC with two offices serving the greater Charlotte and Lake Norman areas. He has been a mortgage loan officer for over twenty-five years and consistently ranks in the Top 1% in the United States for loan originations, closing over 200 loans per year. He has a weekly radio show that is broadcast in North and South Carolina by CBS, Fox, and ESPN where he provides insight on lending, real estate, and the plan to home ownership. NMLS # 135191.

For more information about Brad Roche, visit