Chesser believes that times are changing and attracting attention to a brand; a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
Most business professionals say that Positioning & Branding yourself as an Authority is the single most important thing you can do to increase your perceived value within your marketplace. That is why it is so important to “Be Seen By Google” As An Authority & “Be Seen On Google” As An Authority. With this type of advantage, you can “Stand Out” and not be just another face in the crowd. Giving your prospects a reason to pick you above all your competition and be the person that they would want to work with, making you the expert they want to use. https://riseupmedia-marketing.vcardinfo.com/
John Jantsch, the bestselling author of the book “Duct Tape Marketing,” said in an article for Entrepreneur Magazine, building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command; it’s all about the right people believing in your point of view or way of doing business.
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine, wrote in a June article, “Influencers may be marketing next golden goose, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Rise Up Media & Marketing will service that need.
As an “Authority Agency Member,” Chesser is an authorized contributor to these media sites.
- Small Business Trendsetters – Contributing Spotlight Articles about their clients.
- Authority PressWire – Submitting Premium News Releases that is syndicated to hundreds of National News sites, including affiliates of ABC, CBS, NBC, and FOX.
- Business Innovators Magazine – Credited contributor and authorized to publish written interviews.
- Business Innovators Radio – A Host for Business Innovators Radio and authorized to submit episodes with interviews.
- Rise Up Radio – Interviewing top performing professional that can make a difference in the lives of the people that live and work in your city.
Chesser stated, “I have been in the media & marketing industry for over 30 years, and even after retiring from AT&T Advertising Solutions, I have a special place in my heart for helping business owners find the right solutions to help their businesses grow.”
HABITUDE WARRIOR CONFERENCE: http://habitudewarriorconference.com/
April 25-27, 2019 at the Wyndham Bayside, 1355 N Harbor Dr, San Diego, CA 92101
Bringing the world together through real-life experiences so you can build memories that last a lifetime. Learn from International Speakers, World-Class Leaders, Best-Selling Authors, and Industry Experts. It is time for your breakthrough! They have invited famous International Speakers, World-Class Leaders, and N.Y. Times Best-Selling Authors to grace the stage for an all ‘Ted Talk Style’ conference during their 3-day summit.
ERIK “MR. AWESOME” SWANSON: https://www.speakererik.com/
Swanson has created and developed the super popular Habitude Warrior Conference which has a 2-year waiting list and includes 33 top named speakers, all in a ‘Ted Talk’ style event which has quickly climbed as one of the top 10 events, not to miss in the United States! Erik’s motto is clear: “NDSO!” No Drama – Serve Others!
As a leading Professional Speaker & Success Coach, Swanson has been making a huge name for himself in assisting people throughout the U.S., Canada & Europe to overachieve specific goals in business as well as their personal lives. He is in high demand, speaking on average to more than 50,000 people per year in various industries and careers. Swanson is both versatile in his approach and effective in facilitating a wide array of training topics. Companies & associations always look forward to having him speak to their team because as an outside authority he can reinforce key messages that team leaders and managers have been trying to communicate all along. People love to listen to him, as he shares real-life experiences. He has shared the stage with some of the most talented and famous Speakers of the world today such as Brian Tracy, Jack Canfield, Les Brown, Tony Robbins, and the late great Jim Rohn. These real-life experiences have molded him into the fantastic “Connector” and Speaker he is today.
Swanson is an active member in the speaking community and the President & CEO of Universal Seminars & Habitude Warrior International providing training to corporations and individuals throughout the world! His recent work with authors & speakers from The Secret and the Millionaire Mentor has developed his key message conveyed through his new book series called “HABITUDE WARRIORS – The Art of Maintaining Great Habits and Great Attitudes.”