As Apple surpasses 1 billion subscribers to podcasts on iTunes, Interview Bridges opens to help entrepreneurs create authority positioning for their business by utilizing podcast interviews as the core. Entrepreneur, Tawnya Healy, recently opened an authority media agency in Bozeman, Montana that will focus on serving the rapidly growing podcasting market. Healy’s agency, Interview Bridges will help professionals position themselves as an authority in their market using podcast interviews as a powerful messaging tool.
“It’s exciting to launch this new agency, connecting podcast hosts and guests, helping them create powerful interview experiences,” said Healy. Podcasting has been around for several years, but is currently seeing a surge in listeners as smart phones and in-car Wi-Fi become more prevalent. The agency helps current podcast hosts find expert guests to interview. Interview Bridges is also assisting professionals connect with potential podcast shows on which to appear. The agency is currently offering the interview experience to those unfamiliar with the medium.
When asked, “Is the popularity of podcasts expected to grow in the future?” John Lee Dumas, Founder and Host of Entrepreneur on Fire, a popular business podcast voted “Best of iTunes” stated, “Definitely! The number of listeners have grown immensely for the past years and is still increasing. Most listeners preferred podcast over other mediums because of the value that they get, the specific niche that they wanted to follow and because it is entertaining and accessible during travel (using phones and apps in cars.)”
In fact, Edison Research recently published a report showing that monthly podcast listeners have increased 23% since 2013, up to 57 million Americans each month. This impressive growth means the same number of Americans listen to podcasts as use Twitter. Apple also just surpassed 1 billion subscriptions to podcasts via its iTunes app. People love the portability of podcasts, allowing them to listen on-the-go, at the gym, in the car, wherever and whenever.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics like podcast interviews are gaining mainstream appeal, and businesses leaders are talking about it. A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Interview Bridges will service that need. Tawnya Healy states, “It’s all about building relationships and getting to know people. Podcast interviews are an amazing way to accomplish this, quickly.”
For more information on Interview Bridges and to sign up for a complimentary podcast interview, please visit InterviewBridges.com or call (406) 624-9759.