Rebecca Happy- Automotive Marketing Expert, Tackles Customer Retention Problem With New Service For Automotive Dealers


Happy Marketing Group announces service to help automotive dealers recover more lost service customers using cutting edge digital marketing tools to invite lost service customers back for continued service and new sales.

“Automotive dealerships have a hard time retaining past customers for service due to factors like warranty running out, bad reputation and reviews, bad experience or competition from other service provides through Groupon, Living Social, and your corner lube shop”, said Rebecca Happy. “So, getting these lost service customers come back to them is like finding gold for these dealerships.”

“Dealerships have a list of past customers where they can follow up with a phone call or email, but it is very impersonal and so often these lists are wrong numbers and bad emails. Our system finds those long gone customers and communicates directly to them where they are hanging out, on the different social media platforms, and we all know people spend a ton of time on social media. We make them a very aggressive offer to get them back into the service sales funnel.”

According to marketing data from Market Metrics it is about 50% easier to sell to existing customers than brand new prospects. So, Ben Franklin so many years ago was correct when he said, “A bird in the hand is worth two in a bush.”

More recently, master marketer Perry Belcher said, “Today is the hardest time in history to get someone to part with their money – the first time. It’s the easiest time in history to get someone to part with their money the second, third, fourth, fifth time.”

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

Bain and Co., agree with testing of their own finding that a 5% increase in customer retention can increase a company’s profitability by 75%.

And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers.

Lastly, Lee Resource Inc. should give automotive dealers plenty to think about: They state that new customers will cost a company 5 times more than keeping an existing customer. 80% of future revenue will come from 20% of current customers.

Promotions can be a very effective way of retaining customers by keeping them actively engaged with the brand. The key is to run relevant pander-free promotions that reward customers, make them feel good about doing business with the dealer, and encourage them to do more of the same.

Phone calls don’t really work any more because so many people have got used to ignoring phone number they don’t know, and who checks voice mails these days?
Specifically identifying and targeting past customers and suggesting it is time to come back in for a service is a great way to bring lost customers back.

Dealers can then save money on the front end as they don’t have to spend as much on advertising to attract new customers. It also adds money to the bottom line so more money can be spent on offering quality service and building the kind of reputation that will initiate more repeat business and referrals.

Automotive dealers can make a great return on investment and there is no up front money out of pocket for the retention and attraction system to be put in place. Dealers only pay when they make money from returning customers, so it is a very attractive proposition to any car dealership, large or small.

The power of customer retention through Happy Marketing Group’s digital marketing system is not just theory; it has been put into practice many times over.

Rebecca Happy is one of those gems you find who under sells what she is capable and way over delivers. Her knowledge of Internet marketing and her how to maximize your views on YouTube is outstanding. Not only that, she is a person of high integrity who is always on the look out for her clients, helps to promote them, quietly corrects them when they have missed something, an offers solid detailed plans on how to make things work better. Thank you Rebecca for all you do! – Lisa Larter, Lisa Larter Sales and Marketing

To find out more about Rebecca and Happy Marketing Group, you can contact her at