Irina Finkler, owner of Local Marketing Factory, LLC in Ponte Vedra Beach, Florida, is working hard to increase profits for small businesses by teaching them how to effectively reach their customers by utilizing mobile technology. Local Marketing Factory, LLC helps businesses implement new technology such as generating a QR code with information about their business. A QR code allows potential customers to scan a picture of a small image that looks similar to a square barcode which takes them directly to a predefined page—a special coupon, daily deal or even a video about the company or product – all using their mobile device.
Local Marketing Factory, LLC offers businesses the option to start sending out reminders to customers of upcoming appointments, coupons, promotions, or a personalized note to stop in and visit if that customer has not stopped by in awhile. Customers are guided to the businesses’ mobile page so that they do not have to navigate through a bulky web page on their mobile devices and get frustrated with the formatting. According to Finkler, “Web pages are not designed for mobile devices, scrolling up, down and side to side can drive one batty.” She adds, “Each individual business we work with has a custom designed marketing plan for their particular needs. Plans include items such as mobile pages, promotions, special events, and appointment time reminders. We also designed and developed a business directory app, so you can view by city or category while looking for a specific kind of company.”
Local Marketing Factory, LLC also helps small businesses with reputation marketing. Finkler trains business owners how to reply professionally to any negative online reviews that a company may have received as well as how to respond to positive reviews. Responding properly and publicly to both positive and negative reviews from customers shows that the company does see and care about what is being said about them online and that any negative situation was handled quickly and with care.
A company’s reputation is key to finding new customers and retaining existing ones. The reviews and ratings that contribute to a company’s reputation are more visible than ever before with search engines and Internet rankings placing reviews about a company name high in the search engine rankings. Local Marketing Factory, LLC helps businesses improve the rankings of positive reviews so these are visible and not hard to find.
Adding mobile apps to a local business also help it rise to the top of an Internet search. Local Marketing Factory, LLC works with a variety of companies from restaurants to dentists, doctors, drug companies and hotels. Finkler says, “I like to help people. If I could help a business expand 20 to 30 percent, the goal is reached and we then develop a new strategy to continue the growing process.”
“It is something that makes me very happy,” Finkler adds. Local Marketing Factory, LLC started focusing on mobile marketing, after branching out from Finkler’s computer consulting company. Over the last 7 years Finkler has become known as a mobile marketing expert, co-authoring an Amazon bestseller in 2013 called “Mobile Marketing for Your Local Business” which offers real world examples of how businesses have used new mobile marketing techniques to increase their business and gain new customers.
Leonard Volodarsky of LocalizerNY says, “Irina is an ultimate professional. Her expertise and willingness to come up with solutions is commendable.” For more information about Irina Finkler and Local Marketing Factory, LLC please visit her page at: http://goo.gl/4K8JlC.