The concept of authority positioning for coaches has been around for a while, but it didn’t get organized into a complete cohesive blueprint or plan, until recently. The strategies used to help a coach to become recognized as an authority are called trust triggers. Becoming a published author is a proven trust trigger that’s been around for awhile.
Writing a book is one of the most effective authority positioning strategies available, but many coaches feel confused about putting together an Amazon Kindle book, let alone knowing how to make it an Amazon Best Seller.
“For years, we’ve been focusing on small businesses including many brick and mortar types. Recently, we have been approached several times by coaches who understand the value of using a book as a very effective branding and authority positioning tool, but feel intimidated by the process of getting their books published on Amazon,” JC stated.
JC Soto have designed the Coaches Authority Boost Program to meet the needs of coaches. This program helps them to get their books published on the Amazon Kindle platform and consists of elements that can be customized to the coaches’ requirements. These elements will help coaches to get clear on what to write, how to write it and how to leverage their books for more exposure in their market or industry. This service will also give coaches the option to: write their own books, be part of a multi-author book or be interviewed and get featured in one of JC’s book series.
Coaches will also be able to revive an already published book, turn it into a best seller along with getting interviewed about their books.
The main elements of the service will consist of:
- Kindle Ebook Consultations
- Kindle Ebook Writing
- Multi-Media Press Releases
- Amazon Best Seller Campaign Research
- Authority Podcast Interview
The purpose of these strategically designed elements is to assist coaches with a process that’s already laid out to help them to stand out in today’s busy and noisy marketplace. The consultations will help create the outline and content of the book. The press releases and podcast interviews will create awareness on many online news media outlets and on social media.
“Having an authority positioning plan is essential to be able to succeed in today’s competitive business world,” Soto added.
Dan Kennedy, the legendary marketing guru, echoed Soto’s statements on the importance for entrepreneurs to establish themselves as an authority.
Kennedy elaborated, “The simple truth is, if you aren’t deliberate, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele or target market, you’re asleep at the wheel, ignoring what’s fueling the entire economy around you, neglecting development of a measurably valuable asset.”
About JC Soto
JC Soto founded Online Media 360 Online to help small businesses and professionals, including authors, public speakers and coaches to leverage their expertise to stand out in their industries and be seen as an authority. Authority positioning goal is to make referrals easy, create top of mind branding, get repeat business, establish trust and be easily found online by your potential prospects, among other things.