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Dinsmore & Shohl partner Eddie Edwards brings a rare blend of athlete representation, mergers and acquisitions expertise, and hands-on sports industry experience to one of the region’s leading law firms—and Pittsburgh’s business community is taking notice.
When the Pittsburgh Business Times named Eddie Edwards to its 2026 “20 People to Know in Law” list, it wasn’t simply recognizing a skilled attorney. It was acknowledging someone who has operated at the intersection of business, sports, and the law in ways that few practitioners can claim—and who has brought that experience back home to Pittsburgh.
Edwards is a partner of counsel at Dinsmore & Shohl LLP, one of the Pittsburgh region’s largest law firms. His practice centers on two disciplines that have become increasingly intertwined: mergers and acquisitions and sports law. He serves as outside general counsel for a range of business clients and advises sports and entertainment clients on the complex off-field and off-court matters that rarely make headlines—but can determine the trajectory of a career or an organization.
A Competitive Edge Built Inside the Industry
Before rejoining Dinsmore, Edwards spent three years as a key figure in the football division of LSM Global, an athlete representation firm based in West Hollywood. That stint—working directly within the machinery of professional sports representation—gave him something most attorneys who advise the sports world never acquire: genuine insider perspective.
“My sports background is my competitive edge,” Edwards said. “I have insights and perspectives that few other attorneys have, and it’s a game changer in my practice.”
That edge shows up in client relationships. Edwards represented former University of Virginia football player Aiden Howard in a federal civil rights and Title IX lawsuit—a case he describes as among the most meaningful of his career, not only because of the legal stakes but because of the personal bond he shares with the Howard family.
NIL, Private Equity, and the New Frontier of Sports Law
Edwards recently attended the annual Sports Lawyers Association Conference, where two subjects dominated the conversation: Name, Image and Likeness (NIL) rights and the expanding role of private equity in sports ownership.
“NIL touches so many aspects of college athletics that you can’t ignore it,” Edwards noted. At the same time, private equity has moved from the margins to the mainstream of sports ownership structures—affecting professional teams and increasingly drawing interest in college athletics as well.
For business owners, entrepreneurs, and investors who operate in adjacent spaces—sponsorship, media, real estate near venues, sports tech, and sports-adjacent services—these shifts represent both risk and opportunity. An attorney who genuinely understands both the legal and operational dimensions of sport is an increasingly valuable advisor.
The Long Road Back to Pittsburgh—and Why It Matters
Edwards’ path to law began with a lunch meeting his father attended at the Duquesne Club, where the then-Chancellor of the University of Pittsburgh and the then-president of PNC Bank spoke about the importance of good attorneys. His father came home energized. “Eddie, you’re going to law school,” he told his son.
That nudge set in motion a career that has looped through Dinsmore & Shohl (2010–2018), through the world of professional athlete representation in Los Angeles, and back again. Edwards returned to Dinsmore about a year and a half ago—a self-described “boomeranger”—bringing with him a depth of real-world sports business experience that the firm, and its clients, can draw on directly.
There is also a lesser-known chapter in his biography: before law defined his trajectory, Edwards spent time learning every aspect of television production from his father, Eddie Edwards Sr., who owned and operated eight television stations across the country. “If not for that lunch,” he reflected, “I’d probably be in TV today.”
What Makes Him a Trendsetter to Watch
In a legal landscape where sports and business are colliding in unprecedented ways—NIL marketplaces, private equity-backed teams, athlete-entrepreneurs launching consumer brands—attorneys who have lived on both sides of the transaction table are rare. Eddie Edwards is one of them.
His recognition by the Pittsburgh Business Times as one of 20 People to Know in Law is a signal to the region’s business community: when the play involves sports, entertainment, or a complex M&A transaction, Edwards is a name worth knowing.
Eddie Edwards is a partner of counsel at Dinsmore & Shohl LLP in Pittsburgh, PA. He can be reached via LinkedIn at linkedin.com/in/eddie-edwards-14814447/ or through Dinsmore and Shohl.
Becky Auer
Becky Auer is a best-selling author, entrepreneur, journalist, and contributing writer to Small Business Trendsetters and other business publications. She interviews entrepreneurs, innovators, executives, and industry leaders, sharing their stories along with practical insights on entrepreneurship, marketing, artificial intelligence, leadership, and business growth.
