Houston’s Online Media Expert, Keith Robinson Solves Doctor’s Marketing Dilemma

Online Authority Source provides solution to Doctor’s Marketing Dilemma with Celebrity Positioning to spotlight them as the authority in their field of practice.

Keith Robinson, Owner of OnlineAuthoritySource.com provides a new service for Doctors struggling with Online Marketing by leveraging the trust, credibility, and integrity of the media to promote them as the Expert and Authority on hundreds of news media websites like CBS, NBC, ABC, CNN, FOX and many of their affiliates.

Many doctors who are spending thousands of dollars and sometimes tens of thousands of dollars monthly on their online marketing efforts are finding they still don’t stand out from their competitors and don’t understand why. The truth is, their competitors are spending the big bucks too and most of them are not getting the results or the ROI they anticipated.

Mr. Robinson states, “If you are a doctor and you’re doing the same as all the other doctors to market yourself, there is nothing that propels people to choose you instead of someone else. Being positioned as the Online Authority in your field of practice sets you apart from your competitors in such a way that it causes a trigger point for your prospects that practically forces them to choose you as the only logical option.”

Like Confucius once said, “If you’re marketing yourself in the same way as all your top competitors and you are still not meeting your goals, you need to change your marketing, not your goals.” states Mr. Robinson.

“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” (Confucius)

Online Authority Source has created strategic online marketing campaigns that help doctors who are specialists in their field of practice to become widely recognized as the Expert or Authority they are by promoting them through media sources like ABC, CBS, NBC, FOX and many of their affiliate sites as well as many other authority sites.

The service provided would include interviewing each doctor to find out about their specialty and other information such as new technologies or procedures they may be using to further benefit their patients.

In addition, information regarding their community involvement and other positive contributions may be gathered for promotional purposes. Once all the necessary information is gathered, Online Authority Source will put together a story on them and publish it through it’s many media distribution partnerships to spotlight the doctor as The Authority in their field of practice.

It’s somewhat like positioning them as a Celebrity.
Not a celebrity like Dr Oz but more like a Celebrity in their field for their area.

Online Authority Source then follows up with consulting for each doctor to help them take full advantage of their new found “Celebrity Status” by showing them how to use it in all their marketing materials.

Ongoing promotion of each doctor can also be provided to continually keep them in the media spotlight and make certain they stand out from their competition for many years to come.

To begin your process of becoming The Authority in Your Field of Practice and for more information, please go to http://www.onlineauthoritysource.com/