C5 Insight Managing Partner Geoff Ables Delivered Keynote Address and Workshop Session at Customer Experience Innovation and Tech Fest in South Africa

Geoff Ables, C5 Insight Managing Partner, delivered a keynote address and presented a workshop at Customer Experience Innovation & Tech Fest in Pretoria, South Africa. The event was held November 12 – 13, 2018 at The Maslow Time Square in Pretoria. The theme of the conference was, “Celebrating the people, technology, ideas and innovation that are literally transforming the way businesses make and keep customers.”

Ables delivered the keynote address, “Creating a People-Centric Company: 5 Proven Principles for Digital Transformation Success.” Engaged employees are the innovation engines behind next-generation customer experiences. Being people-centric isn’t a new concept, but digital workplace tools that can make it a reality have advanced significantly in recent years. Ables shared what a people-centric organization looks like, with case studies highlighting how big data, analytics, employee engagement, processes, change management, user adoption and culture have to align. He also discussed proven organizational disciplines that result in better customer and employee engagement. Attendees left inspired, informed and full of ideas that will drive change, even transformation, in their organizations.

Ables also presented the workshop, “Analytics: The Executive Overview.” Analytics is now among the highest priority initiatives according to CEO surveys. Organizations that fall behind are increasingly at risk of being disrupted by those that stay on top of emerging analytics technologies. One challenge is that it can be difficult to wade through the jargon to understand the strategic implications. In this session, Ables delivered a jargon-free overview of the 3 categories of analytics, how global leaders are using each, simple steps for adopting more analytics-driven processes and newly emerging analytics capabilities that are shaping the workplaces of the future.

Ables is the author of “The LUCK Principle: Business Results at the Intersection of People & Profit.” In the book he teaches how to harness the power of people, process, and technology to transform a business into a digital workplace that balances a people-first culture with bottom-line results. The book is available in both paperback and Kindle versions on Amazon at https://www.Amazon.com/dp/B01N0QW5H4.

Geoff Ables, C5 Insight Managing Partner, is a best selling author, speaker and entrepreneur. He has over 20 years of consulting experience on topics including the future of work, digital disruption, customer relationship management, social collaboration and big data. Widely regarded as a thought leader on customer and employee engagement, his insights have been seen and heard in dozens of global venues. He founded C5 Insight in 2002, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies.

For more information about Geoff Ables and C5 Insight, visit